1 / 7

Strategic Decision Making for Competitive Advantage

Strategic Decision Making for Competitive Advantage. Business strategies: Cost leadership – economies of size Differentiation – branding Corporate strategies: Internal governance (integrated, hierarchical/flat) Alliances (non-equity, equity, joint ventures) Diversification Franchising

Thomas
Télécharger la présentation

Strategic Decision Making for Competitive Advantage

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Decision Making for Competitive Advantage Business strategies: Cost leadership – economies of size Differentiation – branding Corporate strategies: Internal governance (integrated, hierarchical/flat) Alliances (non-equity, equity, joint ventures) Diversification Franchising International (centralized, decentralized)

  2. 51% Food Service 49% Retail Restaurants Bus. Strategy Diff/n - experience - lifestyle Fast Food Bus. Strategy Cost leadership Diff/n - lifestyle Bus. strategy Cost leadership WalMart Carrefour Bus. Strategy Diff/n Tesco (services) Corporate strategy Co-branding Bundling Diversification “load” factors reaching limit - need broader reach for competitive advantage Corporate strategy: International

  3. Food Service/Retail Mfg/Processing Bunge Cargill ConAgra Smithfield • Investment away from commodity • With a changeover by 2005 towards “customer solutions” • - health, nutrition, food applications • Contractual relationships • Alliances- non-equity/equity/joint ventures • Merger, acquisitions Corporate strategy

  4. Farm level production Commodity Super-commodity (grade determined, simple contract) Non-segregated Business strategy (historically): Cost leadership Little differentiation Corporate strategy: ?

  5. Farm level production Customer solution approach – desired traits Business strategy: Differentiation – segregation, integrity of supply chain ‘effectiveness’ in SR for market access Cost leadership in LR to sustain competitiveness Corporate strategy: Alliances – non-equity contracts, equity, joint ventures (LLC’s) Mergers, acquisitions – to gain sufficient acreage for market power

  6. Food and Ag Policy • Farm Bill – focus on farm level – business strategy • Market facilitation historical focus on business strategy • Corporate food processing, mfg, retail & food service focus on competitive advantage • Dynamic global markets • Competitive advantage, exploitation of quasi rents time sensitive • Inimitability of differentiation limited in food service and retail.

  7. TTA as a strategic decision Is traceability and assurance considered a business or corporate strategy? • IT divisions to provide information sharing – gain efficiencies e.g. in procurement • Risk management – is T&A for food safety a public or private good? If public, is this a corporate strategy, and business if private?

More Related