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What is a Squeeze Page and Why it is essential from the point of marketing strategy

This PPT will provide the best guide regarding what is a squeeze page and how you can better implement a squeeze page in your marketing tactics.<br>For More Information Visit: https://blog.kwikfunnels.com/what-is-a-squeeze-page-and-how-to-create-one/

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What is a Squeeze Page and Why it is essential from the point of marketing strategy

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  1. WHAT IS A SQUEEZE PAGE? AND WHY IT IS ESSENTIAL FROM THE POINT OF MARKETING STRATEGY? Presented by: kwikfunnels

  2. Let's spell it out! TOPIC OUTLINE What is a Squeeze Page? How to Create a Squeeze Page Step-by-Step Differences between a post-click landing page and a squeeze page How Do I Generate Traffic to a Squeeze Page?

  3. WHAT IS A SQUEEZE PAGE? A squeeze page is a type of landing page which is particularly designed to collect e-mail addresses from visitors and potential customers. Squeeze pages are designed in such a way as to use incentives, scarcity, and other psychological tactics to “squeeze” a visitor into providing their e-mail.

  4. How to Create a Squeeze Page Step-by-Step Step 1. Build an Irresistible Offer Step 2. Craft a Killer Headline Step 4. Choose the Right Imagery or Video Step 3. Write a Compelling Supporting Headline Step 6. Create the Perfect Call to Action Step 5. Include the Best Social Proof

  5. Differences between a post-click landing page and a squeeze page SQUEEZE PAGE POST-CLICK LANDING PAGE • Has one conversion goal (capture email addresses) • Can have multiple conversion goals • Can be a long form or short form, depending on the offer • Is mostly a short form page • Can have a detailed form if the product/service is complicated • Includes a simple, short lead capture form • Not necessarily a standalone page (can be present on a homepage) • Always a standalone page • Isn’t always directly followed by a welcome email • Is followed by welcome/thank you email

  6. How Do I Generate Traffic to a Squeeze Page? PAID SQUEEZE PAGE PROMOTION 1. Google Ads FREE (UNPAID) SQUEEZE PAGE PROMOTION 2. Yahoo and Bing Network ads 3. Facebook ads 1. Twitter chats 4. LinkedIn ads 2. LinkedIn discussion groups 5. Twitter ads 3. Facebook contests

  7. How Do I Improve Squeeze Page Conversions? HERE IS A LIST OF ITEMS YOU CAN TEST ON YOUR SQUEEZE PAGES TO IMPROVE CONVERSIONS: • Length of headline • CTA button size • CTA button color • CTA button copy • Form position • Page length • Background image • Bulleted list copy vs. paragraphs of copy

  8. FOR MORE INFORMATION VISIT: https://blog.kwikfunnels.com/what-is-a-squeeze-page-and-how-to-create-one/

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