Activate Your Links Branded URLs, QR Codes, and Deep Links in One

1. Activate Your Links: Branded URLs, QR Codes, and Deep Links in One

2. Whether you’re launching a campaign on social, SMS, or in-store, getting a reliable, branded link or QR code shouldn’t be a source of friction. Too many teams are still juggling multiple tools for different campaigns, worrying about messy inconsistent links, or struggling to track performance across analytics silos. Branded short links are one of the easiest ways to strengthen your campaigns, and Branch makes creating them just as simple. We’re excited to introduce Branch’s new product offering — Activation. It makes it easy to create branded short links and custom QR codes that shorten your character count, increase click through rates (CTRs), and connect users to content instantly and reliably. Whether you’re sending a text, updating a social bio, or launching an in-store promotion, Activation gives you: •Effortless link creation that works for web or app destinations. •Branded domains and QR codes that build trust and boost clicks. •Built-in deep linking and dynamic routing so users land exactly where they should. •Real-time analytics to track every click and scan from a single dashboard. •One platform to manage it all—no juggling linking tools.

3. Who it’s for and why it’s impactful If you’re managing high-velocity campaigns across social, SMS, CRM, or loyalty programs, Activation can help. •Social marketers can easily create links that drive action using branded short links in posts and bios that are easy to trust, click, and track. •SMS and CRM marketers can stop relying on long, clunky links that get flagged or ignored, and start using clean, branded URLs that reliably take users to the right place — whether that’s the app or the web. •And for loyalty and growth marketers, Activation unlocks a better way to run sharing and QR-based campaigns. Centralized link creation and management, means campaigns move faster and workflows get simpler. Read Why Short Links Should Be a Part of Every Marketer’s Strategy to learn more.

4. How it works Activation is powered by Branch’s industry-leading linking infrastructure for reliable link routing and edge-case handling, so you can launch campaigns with the confidence that each link will take users where they need to go — regardless of their platform or device. Activation streamlines the link creation process into a single, intuitive workflow with unlimited user seats so anyone in your organization can create high-quality links. Link templates and role-based permissions help you scale link creation without sacrificing link governance or consistency. From the Dashboard, you can create deep links, web links, or QR codes from the and leverage our bulk creation tools, or developers can help automate campaigns via API.

5. Set up your custom domain to elevate branding or get started with the Branch-provided domain. With SDK integration, links can automatically deep link to the app for users with it already installed, creating smoother mobile user experiences. You can also add analytics tags, redirects, and link data as needed, and view analytics in LinkHub for real-time insights into your clicks, scans, and interaction. Plus, when you pair it with Branch Engagement or Branch Performance, you get full-funnel visibility into campaign performance, from click to conversion to LTV.

6. Why Branch Branch isn’t just another link shortener, we’re the only linking tool you’ll ever need. Our growth platform makes it effortless to deliver high-performing, on-brand links at scale with solutions for every linking use case under one roof. Branch Activation brings together deep linking and link shortening in one powerful enterprise platform. All of this runs on Branch’s privacy-first infrastructure, with the security, compliance, and support trusted by leading global brands. Already using Branch? You can easily add Activation to your contract to bring all your links under one roof. No more juggling multiple vendors, inconsistent workflows, or siloed analytics. With Activation, you can power every linking use case all from a single, scalable platform. Create short branded links that don’t force you to choose between deep linking functionality and high CTRs, and collaborate across teams and channels with one cohesive solution.

7. New to Branch? Our link shortener is the easiest way to experience Branch. You can start using it without any SDK integration — just create your first branded link and see the power of our links. As your needs grow, you’ll already be on a platform built to support everything from basic campaigns to advanced omnichannel strategies. Have questions or want to learn more? Connect with us.

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