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Best of ESOMAR Belgium: Future Challenges DEBATE

Ghent, December 2016

TomDeRuyck
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Best of ESOMAR Belgium: Future Challenges DEBATE

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  1. 'FutureChallenges' DEBATE Ghent, December 15 Esomar“Best of” series

  2. Agenda FutureChallenges DEBATE Thursday 15-12-2016, Ghent (Belgium) Introduction| 16.55 – 17.00 by Finn Raben (ESOMAR) FutureChallengesDebate| 17.00 – 18.00 3 Challenges| Tom De Ruyck JointheDebate| You! The Jury | Kornel Muller, Stan Knoops, Koen Van Parijs The Judge | Finn Raben Reception| 18.00 – 18.45

  3. See you in Amsterdam for ESOMAR Congress 2017! Celebrating our 70th Anniversary Save the date!10-13 September 2017

  4. Congress 2017 Call for Speakers is open! THEME: VISIONARY DEADLINE: 20 January 2017

  5. ANA will transform the way we provide market insights for the industry and beyond ANAWho is ANA? ANA is a new members resource, the first artificial intelligence search engine for market research with AI learning capabilities. ANA combs through ESOMAR’s 70 year’s of content to answer specific research questions…  

  6. The Proposer Tom De Ruyck The Debaters Finn Raben YOU: + vs. - The Jury Koen Van Parijs OwnerEsploro Kornel Muller CMI Director Europe Unilever Stan Knoops Global Head of Insight IFF

  7. #1. Are Robots and Artificial Intelligence taking over the Research Industry? Algorithms will become the key ‘drivers’ of the industry!

  8. Robots & Artificial Intelligence Remeshis mind blowing! We got insights on our product in minutes that we'd never have gotten from any other medium. Joel Wishkovsky, CEO, Simple Contacts Ray Poynter, NewMR: Automation and ArtificialIntelligence will, over a period of time, replacetheworst 75% of market research, leavingjustthebest as havinga significant human component.

  9. DEBATE +-

  10. JURY’S OPINION

  11. #2. Will the explosion of available data and the continuous tracking of consumer behavior in the “outer net” make the collection of consumers' opinions redundant for insights generation?

  12. Consumers opinions are becoming redundant

  13. DEBATE -+

  14. JURY’S OPINION

  15. #3. Our new role will be totally different: more an activator and curator of insights - helping companies to select the relevant insights and help them to turn them into action.

  16. Researchers are becoming the curators of insights New metric in theorganisation. Theybuilt aninstallationwith data-points representedbyphysicalballs. An airstreamshootstheballs in the air tothe correct, correspondingheightto show ifthe score goes up or down. And yes, people go wild whentheballs go up.

  17. DEBATE +-

  18. JURY’S OPINION

  19. Wrap-up on RWConnect Esomar“Best of” series

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