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Data Summit Brussels | 'Small Data, Big Insights'

Presented @ Data Summit 2016 in Brussels (BE)

TomDeRuyck
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Data Summit Brussels | 'Small Data, Big Insights'

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  1. SMALL data, BIG insights Tom De Ruyck

  2. WHAT IS NOT AN INSIGHT? SMALL data, BIG insights @tomderuyck

  3. SMALL data, BIG insights @tomderuyck

  4. SMALL data, BIG insights @tomderuyck

  5. In-sight |’in.sit| SMALL data, BIG insights @tomderuyck

  6. Recognizable & relevant It’s me! SMALL data, BIG insights @tomderuyck

  7. SMALL data, BIG insights @tomderuyck

  8. Aha! A fresh, new way of looking at things SMALL data, BIG insights @tomderuyck

  9. SMALL data, BIG insights @tomderuyck

  10. An insightcannotbeneutral: I WANT TO change! SMALL data, BIG insights @tomderuyck

  11. In-sight |’in.sit| RELEVANCE FRESHNESS EMOTION KEY TO SUCCESS A good insight is a fresh way of looking at things. A good insight is recognizable & real to a consumer. A good insight creates an emotional desire to change. A good insight creates the foundation for actionable marketing decisions. SMALL data, BIG insights @tomderuyck

  12. SMALL data, BIG insights @tomderuyck

  13. Internal SMALL data, BIG insights @tomderuyck

  14. Internal SMALL data, BIG insights @tomderuyck

  15. Internal SMALL data, BIG insights @tomderuyck

  16. locked up IN POWERPOINT REPORTS SMALL data, BIG insights @tomderuyck

  17. INTRODUCING THE insightACTIVATION STUDIO SMALL data, BIG insights @tomderuyck

  18. SMALL data, BIG insights @tomderuyck

  19. TOTAL IMMERSION IN THE consumerworld SMALL data, BIG insights @tomderuyck

  20. SMALL data, BIG insights @tomderuyck

  21. “Conversational interfaces willreplaceapps” Mark Zuckerberg CEO Facebook SMALL data, BIG insights @tomderuyck

  22. Meet Galvin– Our AI Insights Chatbot LUIS AI SMALL data, BIG insights @tomderuyck

  23. Meet Galvin– Our AI Insights Chatbot Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. SMALL data, BIG insights @tomderuyck

  24. Meet Galvin– Our AI Insights Chatbot Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. SMALL data, BIG insights @tomderuyck

  25. Meet Galvin– Our AI Insights Chatbot Case 2 Case 3 Case 1 SHOW ME THE LATEST NEW TILES “FIND ME SOME TILES ABOUT PACKAGING” LET’S MEET THE CONSUMER You can ask to see the latest new tiles in a menu or simply subscribe to get a daily or weekly update. This is the start of a short and interactive journey through the consumers mind. When in a meeting or you’re working on a specific project you’re able to find out what your consumers and colleagues think about that topic. We can give the employees the feeling that they’re talking with their consumer while they’re actually interacting with user personas based on predetermined consumer segments. SMALL data, BIG insights @tomderuyck

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