1 / 13

Big Data

Big Data. LEADING edge for consumer acquisition and competitive advantage. Robert Skinner Country Manager, Australia / New Zealand eGentic Asia Pacific Pte Ltd / www.egentic.com/en Email: rob.skinner@egentic.com. Leading Edge: Consumer Acquisition & Advantage.

stormy
Télécharger la présentation

Big Data

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Big Data LEADING edge for consumer acquisition and competitive advantage Robert Skinner Country Manager, Australia / New Zealand eGentic Asia Pacific Pte Ltd / www.egentic.com/en Email: rob.skinner@egentic.com

  2. Leading Edge: Consumer Acquisition & Advantage • Acquiring relevant consumer data and producing actionable insights • Structuring workflows to optimise the use of data • Understanding the opportunities posed by targeted data to your organisation

  3. Online Lead Generation: Free Online Contests • Generate user interest • Free contests • Heavy online advertising Free onlinecontest • Collection of basic data • Name, age • Phone, email, postal address User data Legal opt-in • Collection of users opt-in • Permission to use data for direct marketing Profiling • Lifestyle Questionnaire • Demographic • Psychographic LeadGeneration • Clients offers • Check users interest in specific products or services offered by our clients including social media

  4. In 10 yearsfrom start-upto No.1 2001 2002 2003 2004 2005 2006 2007 2008 • Founded by Albrecht von Harnier (PhD) • Start: DE, AT, CH • Top-advertiser in the online world • Start: IT, FR, GB, ES, NL, PL, IE, BE

  5. In 10 yearsfromstart-upto No.1 2009 2010 2011 2012 • Start: SE, PT, DK • Founding of eGentic Asia Pacific Pte. Ltd. locatedin Singapore. Additional regions: AU, SG, MY, TW • 2010: • FoundingofeGENTIC North America Corp. in Miami, USA • Additional starts: NO, BR, AR, KR • 2011 • Start: NZ, HU, GR, FI, CZ, SK, TR • 2012 • Planned starts: JP, HK, CA

  6. Selected Clients

  7. Acquiring Relevant Data / Producing Insights • Acquisition • Data via Online Lead Generation • Every Day • Based on Targeted Criteria • Performance Based • Flexible / Caps • Quality control • Now What? • Test, test, test – think vs know • Target - “everyone”? (eg; charity relevancy) • Tailor

  8. You now have “claws and fangs”

  9. Structuring Workflows to Optimise Use of Data • What is success? – sale, sign-up, download, “like”? • Need vs want (future-proof) • How do you BEST generate success? • Manage resources / create and refine tools across channels • Funnel Effectively – eg; landing pages • Understand lifecycle and test new approaches? • “Bad Leads”?

  10. Optimising Workflow = No More Drunk Dialing

  11. Opportunities via Targeted Data • Tailoring Offers / Engagement - dynamic • Brand Relationship -> genuine • Feedback • Challenge Theories (remember to walk the floor) • Improve Product / Service • Improve Share / Average Spend (Life Stage) • ROI • Reward Performance

  12. Use targeted data to GROW!

  13. Leading Edge: Consumer Acquisition & Advantage • Acquiring relevant consumer data and producing actionable insights -> CLAWS AND FANGS • Structuring workflows to optimise the use of data -> DON’T DRUNK DIAL • Understanding the opportunities posed by targeted data to your organisation -> FORGET THE PAST, FOCUS ON NOW / FUTURE

More Related