WHAT IS SEARCH ENGINE OPTIMISATION OR SEO? • SEO(Search Engine Optimisation): The process of increasing the traffic from a search engine’s organic search results. • The primary search results of every search engine including Google, Yahoo and Bing display content that’s most relevant to a user’s search query. • These listings are completely free and are not paid for, unlike PPC ads. • Bull Solutions Ltd. provides the best Search Engine Optimisation services in Cardiff.
ON-SITE SEO Onsite SEO basically involves working on your website’s content both on the page as well as in the back-end CMS (content management system) to ensure that the website content is not only keyword-rich but is easy for your visitors to understand while marrying up with backend data. You must make sure that your keywords are incorporated in the right places such as the title tags, the meta description and the website content. Here are some things you could do with respect to on-site SEO: • Rewrite existing content to enhance keyword strategy. • Undertake some on-going activity each month. • Add news stories and content to your blog. • Create new pages. • Create internal links. • Add links from social media accounts.
OFF-SITE SEO SEO is not just about working your site’s content. That’s only one side of the coin. The other side of the coin is about working on creating good quality links pointing to your site from reputed sources. This is a great way to help Google take notice of your site. A solid portfolio of backlinks gives credibility to your site and helps improve your ranking. This must be an on-going, constant activity. The results can sometimes take 6 months, so it is not a quick fix. Here are some off-site SEO strategies you could adopt: • Write and publish guest posts on reputed blogs. • Publish content on article directories. • Publish infographics.
IMPORTANT FACTORS: • Ensure your website has a sitemap • Ensure the links are not broken and set up a custom 404 page • Ensure your site is mobile friendly – either dedicated or responsive • Ensure the website has an SSL certificate
CONTACT US So, to get an effective onsite SEO campaign with equally effective offsite SEO strategies, to get result in improved rankings in the search engine results pages (SERPs), get in touch with us. E-mail: email@example.com Phone: 07967 508 366 Website: www.bullsolutions.co.uk/