Cultivating Culture Small Business Consulting Services – Corporate culture refers to the shared standards, values, and attitudes of a company that define that company. The corporate culture influences the way employees and management interact with one another, as well as the way representatives of that company interact with customers or clients. It is reflected in the business administration and operations as well as the organization of the company as a whole, from the vision and mission statement to the leadership style, from the work environment to the employee perks. The corporate culture is of major significance because it is directly corelated to business performance and bottom lines.
Sometimes corporate culture is cultivated; that is, it is defined and expressed when a business is first built. But corporate culture often develops more organically; it is rooted in a mission statement and builds over time, as the company changes and grows into the business it is destined to be. Either way, a strong and compelling corporate culture is critical for business success; a focus on building a great culture benefits everyone from the top down. A robust corporate culture is important to employees because it shapes their work experience and influences their personal attitudes towards their work. When employees have standards and values hat align with those of the company, and when their workplace needs are met well, they are happy and look forward to doing their jobs. This, in turn, positively impacts efficiency and total output. A healthy corporate culture is important to all companies because an understanding of it functions as a framework for healthy overall growth. Corporate culture attracts talent and helps a company to retain those outstanding employees by ensuring that those employees are happy and satisfied. It facilitates teamwork and overall productivity; and that positively impacts a company’s profitability. The main purpose and goal of any company is to achieve profitability and growth. In order for a company to fulfill this goal, it must focus on the fact that every part of the “business machine” is dependent on one thing: people. It must be centered around customers or clients, but also consider employees—how to meet their needs while also inspiring and motivating them. An understanding of the role that the “human element” plays in your business is key to leading more effectively by establishing a positive corporate culture: connecting with people to increase profits through increased productivity. Auger Consulting Group, LLC specializes in helping companies reach their business goals and achieve their overall vision—you can trust Auger Consulting Group to support you as you strive to achieve your company mission objectives. Our team will consider the current organizational dynamics of your company and offer guidance and tools to support a synthesis between your vision and your corporate culture that will ultimately bolster your business. Contact us today to find out more about how to strengthen your company culture.