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Cultivating Vitality

Cultivating Vitality. A Strategy to Create a Thriving Downtown Nashua. Services Advisory Committee November 16, 2010. Cultivating Vitality: Timeline. 2008-2009 - GAD BID Committee studies BIDs July 2009 - Mayor and Board of Aldermen establish Services Advisory Committee (SAC)

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Cultivating Vitality

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  1. Cultivating Vitality A Strategy to Create a Thriving Downtown Nashua Services Advisory Committee November 16, 2010

  2. Cultivating Vitality: Timeline • 2008-2009 - GAD BID Committee studies BIDs • July 2009 - Mayor and Board of Aldermen establish Services Advisory Committee (SAC) • Fall 2009 - Downtown business owner & consumer surveys conducted • December 2009 - SAC begins weekly meetings • February 2010 - SAC researches other successful Downtowns, Downtowns with BIDs

  3. Cultivating Vitality: Timeline • March 2010 - SAC hosts public session • Develops consensus of critical issues • Receives feedback from stakeholders about strategies best suited for Downtown Nashua • May 2010 - SAC hosts 2nd public session • Shares best practices from other Downtowns • Presents preliminary strategies, budget and funding approach • Gains feedback from stakeholders

  4. Cultivating Vitality: Timeline • September 2010 - SAC releases draft report, Cultivating Vitality • October 2010 - SAC holds 3rd public information session • Obtain stakeholder input on strategies • Report to be modified, finalized • November 2010 – Final Cultivating Vitality report submitted to the Mayor and Board of Aldermen

  5. Cultivating Vitality: The Strategy • Parking Improvement Initiative • Customer Attraction Program • Streetscape Enhancement Plan • Small Business Initiative • Downtown Funding Strategy • Accountability

  6. Parking Improvement Initiative Goals • Customer convenience • Increase on-street parking turnover Guiding Principles • Market-based pricing for on-street parking • Downtown Nashua parking revenue should benefit Downtown Nashua

  7. Parking Improvement Initiative • Surface parking lot upgrades • Implement pay & display, multi-space meters • Implement market-based pricing for meters • Capture revenue increases within a Parking Benefit District (to be used for only Downtown investments) Estimated annual cost of $125,000

  8. Customer Attraction Program Goals • Bring more customers to the doorsteps of Downtown merchants • Create a welcoming environment so that visitors will linger

  9. Customer Attraction Program • Maintenance and beautification • flowers and beautification, graffiti removal, enhanced sidewalk cleaning services, tree maintenance and lighting • Marketing and promotion • Downtown-focused marketing/branding campaign, promotional banners, consistent business hours, sales promotions • Year-round special events • Discourage illegal and intolerable activity Estimated annual cost of $165,000

  10. Streetscape Enhancement Plan Goal • Create a welcoming environment so that visitors will linger • Improve pedestrian safety

  11. Streetscape Enhancement Plan Comprehensive renewal of the streets and public infrastructure replace sidewalks (proper sub-grade, reconstruct and replace bricks) pedestrian-scale lighting new furnishings, bike racks, trash receptacles, landscaping • improved signage • traffic calming • elimination of one-way streets • grind and overlay Main street Estimated total cost of $4,700,000 Estimated annual cost of $380,000

  12. Main Street, Concord NH Today

  13. Main Street, Concord NH with Proposed Streetscape Improvements

  14. Main Street, Concord NH Today

  15. Main Street, Concord NH with Proposed Streetscape Improvements

  16. Business Assistance Initiative Goal • Support locally-owned small businesses in Downtown Nashua so that they can better compete with other shopping venues

  17. Business Assistance Initiative • Business assistance & workshop series • Storefront/façade renovation program • Downtown Nashua Revolving Loan Fund Estimated annual cost of $75,000

  18. Downtown Funding Strategy • Parking Benefit District • Business Improvement District (BID) • Community Development Block Grant Program (CDBG) • Private fundraising • Advocate for State transportation funds

  19. Downtown Funding Strategy Guiding Principles • Those who receive the benefits should pay for the cost of the initiatives • Downtown business owners • Downtown property owners • Downtown employees • Downtown customers • Do not ask Nashua’s residential property taxpayers to fund these initiatives

  20. Downtown Funding Strategy: Parking Benefit District • Three-tiered meter pricing system • Zone I : Increase to $1.50/hour (estimated 193 spaces) • Zone II: Increase to $1.00/hour (estimated 315 spaces) • Zone III: Decrease to $0.25/hour (estimated 363 spaces) (rates haven’t been increased since 2001) • Expand meter times • Zone I: 8 a.m. to 8 p.m. • Zone II and Zone III: 8:00 a.m. to 6:00 p.m. • 3-month trial period, then evaluate impacts

  21. Downtown Funding Strategy: Parking Benefit District • Expand meter times to Saturday • Expand meter footprint • Increase monthly parking lease rates • Increase price of surface lots to $60/month • Increase price of garaged spaces to $55/month • Increase expiring meter fines to $20/violation • Pay and Display, multi-space meter Anticipated annual revenue of $660,000 21

  22. Downtown Funding Strategy: BID • Business Improvement District • Collecting additional property tax to be used to fund only Downtown investments • Proposed rate: $0.50 / $1,000 of assessed value • Excludes tax exempt and residential properties less than 5 units • Rate fixed for 3 year period • 3-year trial basis, then re-evaluate need for a BID Anticipated annual revenue of $55,000

  23. Downtown Funding Strategy: More • Community Development Block Grant (CDBG) Program • Increase funding for Downtown projects from 2% to 4% of City annual entitlement • Anticipated annual revenue of $30,000 • Private fundraising • Adopt-a-brick or similar strategies to augment streetscape costs • NH DOT funding for improvements for Main Street south of Kinsley Street

  24. Downtown Funding Strategy: Budget

  25. Accountability

  26. Accountability: SAC • Monitor progress of 3-month trial for meters • Recommend contractors, organizations to implement project elements • Monitor contracts, monitor progress • Recommend annual budget to Mayor and BOA • Prepare annual report on status of Downtown Initiatives • In 3 years, re-evaluate Downtown strategy and need for a BID

  27. Accountability: City of Nashua • Prepare and consider new legislation • Collect the new revenue • Ensure that the new revenue is spent only for Downtown Nashua projects • Approve annual budget

  28. Accountability: Contractors, Agencies • Parking Improvements • Transportation Department • Business Assistance • Managed by Office of Economic Development • Streetscape Enhancement Plan • Consultant develops plans • DPW to oversee implementation • Customer Attraction • Maintenance & Beautification: RFP • Marketing & Promotion: RFP • Year-round Special Events: RFP

  29. Accountability: Stakeholders • Demand a thriving Downtown Nashua • Stay involved and invested • Keep public officials focused on the continued improvement of Downtown Nashua

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