Why is a mobile App Useful for Retail Business?

1. VERVELOGIC Why is a Retail App Useful for Business? VERVELOGIC.COM

2. Key takeaways: What does the App Industry Means for Retail Business? How can Retail Business Use Mobile Apps? Geolocation Technologies Beacon Technology Customer Loyalty Programs Push Notifications Mobile Payments The Pros & Cons of Mobile Apps for Retail Business Things to discuss VERVELOGIC

3. Making it big online Learn what people are interested in Mobile Apps. As per the researchers a consumer spends 4-5 hours on their mobile devices in a day. With moving further, consumers spend 90% of their time on mobile. And the mobile app industry has already reached new heights and is most impressive in the current year and decade. VERVELOGIC

4. What does the App Industry Means for Retail Business? Customers have the freedom to choose from just by sitting at their home. The growth of the mobile app industry has changed the way in which customers buy things for their use. Now people have options from which they can choose from just by sitting at their home. They compare the prices, quality, goods & even the reviews given by other buyers. As per the research the mobile apps for retail business had an exponential growth by 80% in 2015, which is an enormous growth. According to the IBM report, mobile devices accounted for about 60% of all online traffic.

5. How can Retail Business Use Mobile Apps? There are many beneficial technologies and tools that retail businesses can incorporate during mobile app development as they can help to boost your business. There are a few ways by implementing different features.Either you can take help from 3rd party solutions or invest in custom development. We suggest going for custom app development as it allows flexibility to your application, but at the same time it is expensive and time consuming.With 3rd party solutions, you will try the solutions work in practice and decide whether you need some features, or it isn’t relevant for your business. You don’t even have to spend loads of money and time. So here we have different approaches to develop mobile apps for your retail business. Let us have a look at the advantages and disadvantages of both of each approach.

6. Geolocation Technologies Geolocation is a very effective technology that every business app must have this technology as it helps to navigate your potential & existing clients. The retail leaders like Walmart, Tesco, and Target use Geolocation to help people find the nearest store in their area and if any new stores are opening & other facilities. There are a few ways to integrate this technology into an app. The mobile platforms like iOS and Android have a variety of APIs for implementing different functions. To integrate geolocation during mobile app development, the two critical points that separate APIs are. 1. Determining a position of the object 2. Displaying the identified object on a map VERVELOGIC

7. Beacon Technology The Beacon system is used to determine the location of clients to propose them new products and offers. You can use this technology to determine the location of clients to propose them new products and offers. When geolocation and Beacon technology combine then it allows apps to receive signals from a system based on Bluetooth in the physical world. It is used to send push notifications to the customers’ mobile devices whenever they are within range and have the appropriate application. It is widely used by Tesco, Macy’s, McDonalds & other retail giants. This allows retailers to send meaningful ads on their smartphones. To integrate Beacon in your app, we need to use Core Location APIs to get a notification when the device has moved into or out of a beacon region. VERVELOGIC

8. Customer Loyalty Programs Loyalty rewards programs are a very good idea while developing mobile app development. Sometimes people forget to use the discount coupons so with customer loyalty programs customers can use it to get discounts while paying for ordering. Best retail mobile apps use different surveys to find out which rewards their customers prefer to provide them with an effective loyalty program. VERVELOGIC

9. Push Notifications Addition of push app based mobile app development can complete the user’s and retailer’s needs. If a user is interested in a certain product, the app can automatically send updates about price, discount or availability without the user’s request about it. Now with the advancements in technology we can track the customer’s action in the app and push notifications help us concrete the business about your events and news such as new arrivals, sales beginning, presentations and special offers.

10. Mobile Payments Seamless mobile payments are what people do while shopping through an app. With mobile payment gateway, customers can pay for goods without any cash is a very amazing thing to have. With payment method users get a new ability to make purchases immediately in the app using inbuilt technology for mobile payments. There are two possible ways to integrate mobile payment. Using 3rd party solutions like Stripe or Paypal – Stripe has native iOS & Android libraries for easy integration of payment service on both platforms and easily helps developers while retail mobile app development. The only disadvantage you can be faced with is the transaction fees which is 2.9%, it’s not a big price and surely can save you a lot of time. Investment in the development of customized payment systems to avoid additional fees, and as it is a more flexible solution. But it also requires too many back end modules that need to be built.

11. The Pros & Cons of Mobile Apps for Retail Business 1. The number of mobile app users are constantly increasing 2. Apps help you with proper branding and broading your business With all the benefits for apps in retail business, so with a successful mobile app you can have a lot of profit with ensuring the needs of the users by solving their issues along with a purpose. Let us have a look at the pros of developing an app for retail business. 3. You will get your customer’s retention & loyalty 4. Easy demonstration of products, services and connection with clients 5. Better user experience for your users 6. Apps are much faster in service than mobile sites 7. Keep in touch with your clients, with loyalty points and other rewarding programs VERVELOGIC

12. Things to consider before retail app development SOURCE : VERVELOGIC It takes time & costs to make an app for each platform so you have to wait for substantial market presence. You have to provide constant mobile updates to your mobile application Your app will be best if you have more and best functionalities, so more funcationalities, the more it costs. You need to continously track and monitor user’s feedback.

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