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Advertisers, stop the platitude!

The pandemic has had a devastating impact on our lives. Businesses, economies, and governments are still struggling to navigate this crisis and alleviate its drastic impacts on our lives.<br><br>How can advertisers rise to the occasion and help out struggling brands?<br><br>One thing is getting more and more obvious. It's not by focusing on the negatives or even showing ads that centre around the theme of unity, healing, and getting along.<br><br>These are platitudes and virtually every advertiser has been hammering on them since the pandemic set in.<br><br>What advertisers need are creative ideas that carry the right messages, metaphors, and imagery to make people feel normal again. What they need are consciously planned ads that inspire purchase behavior and persuade people to take meaningful actions.

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Advertisers, stop the platitude!

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  1. ADVERTISERS, stop the platitude!

  2. Every Covid-19 commercial does this! Drab music, decrip- tions of uncertain times, and promises to be “here for you”. But is it helping brands get what they sorely need? customers

  3. The pandemic has been here for more than a year and these old platitudes are not helping brands win over consumers.

  4. But what is wrong if we make ads that center around the theme of unity, healing, and getting along?

  5. There's nothing wrong with those sentiments, only that they don't fit into the role of marketing: which is to encourage people to buy or support something. "So what should we do to inspire purchases?" Hmm...

  6. INSPIRE PURCHASE BEHAVIOR THROUGH THE SUBCONSCIOUS! What drives people's buying decision happens on a subconscious level (per HBS research). There's a network of memories and associations that dictate who we buy from and why.

  7. If you focus too much on the negative aspects of life, your brand will end up getting associated with just that... Negativestuff

  8. The pandemic has fully awakened our survival instinct, yet we’re human beings — we have a desire to keep moving forward despite the obstacles. We want to make progress, resume the activities we love, pursue our goals, and overcome crisis. We want to feel normal again.

  9. Spending is a part of that normalcy and advertising that carries the rightmessages, metaphors, and imagery plays an important role in making this happen. So do it right, help brands, and help economies recover.

  10. Don't advertise to get attention. Advertise to inspire action and get meaningful results. Brought to you by

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