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GLOBAL THOUGHT LEADERS COMMUNITY

The concept of thought leaders has now grown considerably with each company trying to identify one amongst their own. The presence of a thought leader increases the value of the company in the market. It has given rise to the concept of Global Thought Leaders Community wherein they interact with each other for the benefit of the company.

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GLOBAL THOUGHT LEADERS COMMUNITY

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  1. Competition has always been there in the market. There was a time when business outsourcing was the best way to beat the competition and rise above it. The businesses that used BPO services to the maximum benefited the most from this strategy. Now, things have changed again with every other company using BPOs to their advantage. Therefore, we are back to square one. Competition has raised its head once more. Thus, there is a requirement for a better Global Community than the BPO strategy. Thought Leaders THOUGHT LEADERSHIP STRATEGY The solution to the problems businesses face today is to have an effective thought leadership leadership strategy is an improvement on the BPO concept. In a BPO strategy, you delegate your non-core activities to a third- party expert whereby you get time to concentrate on the core business and improve profitability. In a thought leader system, you delegate your activities to an expert among experts thereby improving the quality of your services. strategy. The thought WHAT IS THOUGHT LEADERSHIP? Thought leadership is nothing but having the answers to everything that your customers require. Therefore, the key takeaway is that your audience or customers set the agenda for your business. They determine the critical aspects of your business. In today’s competitive business, the customer is already the king. The customers decide what they want, and it is the business’ responsibility to ensure that they get it. The business that achieves this automatically leads the way for the others to follow. Thus, we can state that thought leadership becomes effective

  2. when there is coordination between the leadership and the interests of the customers that you are trying to reach. HOW TODAY? IMPORTANT IS THOUGHT LEADERSHIP Thought leaders are essential for all businesses, B2B and B2C. It is more suitable for B2B companies because of the higher degree of complexity in the decision-making processes in the B2B environment. You have more people in the decision-making process in the B2B environment as compared to the B2C scenario. Who can be a thought leader? Any person involved in the decision-making process can become a thought leader depending on his/her expertise. A thought leader is not only an expert. He or she is an expert among the experts. A thought leader is a person who the industry can turn to for help, guidance, inspiration, and ideas to solve the various problems on hand. In short, we can call the thought leader as a go-to person. BENEFITS OF THOUGHT LEADERSHIP The principal advantage of thought leadership is that it boosts the individual’s profile. Automatically, the company or the business benefits in the bargain as well. A thought leader can benefit the company in three ways. a) Increase sales: Thought leadership is all about identifying the pulse of the customer and going all out to satisfy the needs of the audience. Therefore, the immediate benefit of a thought leadership strategy is an increase in the sales figures or the turnover of the company.

  3. b) Increase in influence: This increase in the sales figures and therefore, the profitability of the company brings the thought leader into focus. The more the company accepts them as experts, the higher is the influence they have on the decision-making processes of the company. c) Increased opportunities: Thought leaders become the focal point of the company’s success thereby improving their profile. It provides them with increased opportunities to air their views at important business meetings and seminars. Thought leaders are the companies’ go-to man in case of need. They have the solution to every problem the company faces. GLOBAL THOUGHT LEADERS COMMUNITY The concept of thought leaders has now grown considerably with each company trying to identify one amongst their own. The presence of a thought leader increases the value of the company in the market. It has given rise to the concept of Global Thought Leaders Community wherein they interact with each other for the benefit of the company. This concept has a significant influence in the BPO industry as it makes them more effective than ever before. Many companies have now started outsourcing thought leadership. It is thus a building trend in the BPO industry.

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