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How Top eCommerce Sites Use Images and Videos to Drive Sales

This infographic by eClerx Digital analyzes how the top 50 global eCommerce retailers use product images and videos to boost engagement and conversions. Learn best practices like using multiple high-resolution images, zoom features, lifestyle shots, and video integration to enrich the customer experience on product detail pages.<br><br>Visit us at https://eclerx.com/insights/infographic-how-images-and-videos-are-used-on-ecommerce/ to view the full infographic and more digital insights.

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How Top eCommerce Sites Use Images and Videos to Drive Sales

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  1. Insightsf�� An Optimum eCommerce Website A study from the Top 50 eCommerce websites Brought to you by eClerx Digital Stay ahead in the race! Find out how the top 50 Global E-Retailers are presenting their Product Details Page Global ecommerce sales are expected to hit $4.5 TRILLION PRODUCT IMAGES AND VIDEOS 1 All have the main Product Image and 70% of them have 3 to 6 additional Product Images 2 ZOOMFEATURE The width and height of the Product Image is more than 400px for 80% 4 of the top 50 E-Retailers 90% 50% of them have Product Videos 3 of them have a Zoom feature for their Product Images CONCLUSION High quality product images are the next best thing to holding the product in your hands, and research indicates that 56% of users’ first action on a product page is to explore the images. Videos should also be used to supplement high quality images. Videos help online consumers to picture how a product will fit into their lives. Incorporate video thumbnails directly into the image gallery for easier access. (R)etailers that add contextual photos and lifestyle imagery from multiple angles as well as videos see increased engagement and conversion rates. eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, eCommerce / web operations, and analytics & insights services. We improve proftability for their digital businesses. Our team of 3000+ full-time digital delivery employees at our fve production hubs in Mumbai, Pune, Chandigarh, Verona and Phuket apply deep digital expertise to efectively support the most demanding global clients by employing a follow the sun delivery model. eClerx Digital’s innovative delivery model drives the “metrics that matter” for our clients: improved acquisition, conversion and retention and overall lifetime value of your customer 24x7x365. Visit us at www.eClerxdigital.com

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