10 Trends Transforming How We Shop Online in 2018

1. 10 Trends Transforming How We Shop Online in 2018 The e-commerce industry has almost set its foot in the arena and is here to stay for a long time. The year 2017 witnessed the apocalypse in the retail and online shopping saw a booming growth in all corners of the world. The year 2018 also looks promising with the beginning of the retail renaissance. Retailers have evolved and aligned their businesses with the needs of their customers. With the onset of 2018, customers have become more interested in online shopping with new found confidence. They are not shy anymore to buy expensive products and follow the latest trends which they see on the internet. They buy all kinds of products even without trying them beforehand. Here are some of the top 10 predictions in 2018 that may transform the way we shop online – 1.Technical Transformation- Technology has transformed drastically and has enabled the e-commerce industry manifold. The success however lies in making small changes gradually rather than taking a big leap. Companies that change step-by-step perform better and evolve effectively than those who bring drastic changes haphazardly in one go showing radical implementation. 2.Consumer Needs – Companies must be vigilant about their customer’s need and understand their expectations in detail to serve them better. To stay relevant in future, they have to change themselves and upgrade them selves according to the trends in the market. 3.Using AI – The usage and growth for Artificial Intelligence is abundant and never ending in the online world. Chatbots, facial recognition technology, image recognition, robotics and more have made it easy for retailers to understand their customers and provide them relevant services and products. Significant amount of data is available with the retailers to offer customized services to their clients which enhances their shopping experience and give them a personal feel. 4.Digital Integration –

2. The boom in digital integration came in 2017 and there is more to come in 2018. Online stores create their applications aligned with the latest trends and they try to create a unique experience for their consumers who uses their applications. The focus is on creating a convenient way to shop and remembering the experience. The acceptance of omnichannel trade and digital- savvy merchandising has further laid the stage for e-commerce success. 5.Use of What’s App – Many companies have made substantial use of customer data and artificial intelligence to their benefit in areas of marketing, audience segmentation, customer care, and managing logistics. Learning from the past-experience, companies have managed to be where their customers want them to be and engage with them effectively by creating seamless shopping experience across the store. 6.Internet of things – Making use of the IoT to improve inventory visibility and get products into customers’ hands more efficiently and quickly is the surest way to success in the online world. 2018 will see the use of machine learning and AI by the companies to improve their forecasting and get the right product to the right place at the right time. These technologies will prove to be helpful in blocking and tackling of retail business. 7.Mobiles – The use of mobiles will become the mainstream source of shopping. All apps offer discounts and sale options on the apps rather than in store. Mobile shopping will be the trend in 2018 and will rule the market for a long time. With the market full of smartphones and companies investing in creating mobile- friendly applications, this trend is here to stay. Facial recognition is another game changer with the new iPhone X in the market. The consumer must simply look at his phone make a purchase. Voice commerce is around the corner to revolutionize the online shopping experience with Siri, Alexa and Google Now using verbal commands to purchase goods. 8.Social Shopping – This trend is turning the tables fast and consumer are ready for this. With in-app purchasing on Facebook, Instagram and Pinterest evolving rapidly with every

3. passing day, social media users finally get a platform to pick up their goods without leaving the virtual neighbourhood. 9.Photo Shopping – Mobile devices have configured image analysis automation, and this will be another major add-on for the online retailers. Consumers will be able to take a picture of an object and search for that exact product or a similar one while shopping online. Merchants who integrate this capability into their digital strategy will reap its benefits largely. Their ROI will go through a leap through their product information management investment. Secondly, they will be able to tap new markets with better quality and multiplicity of the images they provide for their products. 10.Browser Dependency – Online shopping in 2018 will no longer depend on browser compatibility. With mobile apps, AR interfaces, voice recognition, the browser will soon begin to wane. It will no longer be the only means to shop online and create its dependency. Though it will be there for those who want to use, buyers will have other means to complete their transactions. 2018 will witness fluid, user-centric, and browser less purchasing experience by its consumers. Also, Find here Shopify Development Services by leading company WebBee Global. We are expert partner of Shopify for design and development. We offer Shopify custom theme development, Shopify ecommerce development, Shopify App Development and Shopify Amazon Integration Services. Source: https://sf.storeboard.com/blogs/ecommerce/10-trends-transforming- how-we-shop-online-in-2018/856861