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How We Shop Around the World

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How We Shop Around the World

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  1. How We Shop Around the WorldA Summary of NeilsenReport

  2. According to nielsen.com Survey • One-third of the world’s population is online, an increase of 528 percent over the past 10 years. • While Internet penetration rates vary by geographic region : • North America (79%) • Australia/Oceania (68%) • Europe (61%) • Latin America (40%) © Copyright 2011 - 2012 www.DealsDirect.com.au

  3. According to nielsen.com Survey • Middle East (36%) • Asia (26%) • Africa (14%) They continue to climb steadily—especially in the developing countries of the world. © Copyright 2011 - 2012 www.DealsDirect.com.au

  4. Online shopping growth • Connected devices, such as computers, mobile phones and tablets have become a way of life for many. • But shoppers are digitally engaged to varying degrees depending on the products they buy. • While e-commerce activity for some consumer-packaged goods (CPG) products especially perishable categories where freshness counts • May not be as transformative as other non-CPG industries such as books, music and travel, online grocery purchasing power is growing © Copyright 2011 - 2012 www.DealsDirect.com.au

  5. Online Shopping growth over a period of years © Copyright 2011 - 2012 www.DealsDirect.com.au

  6. Digital’s influence on grocery shopping is on the rise • Online shopping intentions for food and beverage categories increased 44% in two years • 6-in-10 global respondents used the Internet for grocery shopping research • Nearly half (49%)of respondents purchased a product online • Globally, 46% used social media to help make purchase decisions • 37% purchased from online-only stores most frequently © Copyright 2011 - 2012 www.DealsDirect.com.au

  7. Factors That Impact How We Grocery Shop Worldwide • Price is not the only consideration that weighs heavily on consumers' minds when grocery shopping. • Health factors, product availability and in-store services are also important considerations. • New findings from a Nielsen online survey of respondents from 56 countries around the world provide insights into how 16 various factors impact grocery purchases in the last year.  © Copyright 2011 - 2012 www.DealsDirect.com.au

  8. This presentation was based on the research conducted by Neilson.Com in 200. The complete findings and the report can be found here. • DealsDirect does not claim the ownership of this research or report.

  9. Thank You www.DealsDirect.com.au

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