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The Innovators Dilemma

The Innovators Dilemma. Or “what do you do when energy is free?”. 5 million customer relationships (largest non-regulated in North America) S&P “A” credit rating (via parent company, Centrica plc) Approximately 4,700 employees

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The Innovators Dilemma

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  1. The Innovators Dilemma Or “what do you do when energy is free?”

  2. 5 million customer relationships (largest non-regulated in North America) • S&P “A” credit rating (via parent company, Centrica plc) • Approximately 4,700 employees • 1260 MW of power generation in Texas, 88 mmcfe/day production and P&P reserves of 320 bcfe in Alberta • Large Home Services operations in North America Direct Energy, LP

  3. Disconnected Consumer and Utility Perspectives Consumer Perspective Traditional Utility Perspective Rate Base Groceries Career Regulatory Family Activities kWh Medical Doctor appt. CAPEX/OPEX Traffic Pets Credit Card Bill Reliability Work Tasks Car Payment Friends Demand Response $$ Base Load Vacation Mortgage Weather Peaking School Net Generation Energy Bill Retirement Dinner Load Home Maintenance Elderly Parents To raise energy usage awareness a consumer service must acknowledge the noise level and fit into consumers’ lifestyle not simply show up and expect attention. Standalone energy displays or applications will fail.

  4. The Abyss Energy Company Smart Grid Consumers DeviceLayer the abyss T-Stat, Appliances Control System Consumer Info Smart Grid Applications Layer A Chasm is being created between Energy Companies and Consumers by the Smart Grid AMI, MDM Energy Cost DataLayer Corp Data Consumer Data Communications Layer LAN/HAN/Device Corporate Network Power Layer Distributed Generation and Storage Generation Transmission Substation Distribution Home Utility Infrastructure Consumer

  5. Leverage IP-based Next Generation (NG) Networks Implications NG Networks: From multiple legacy networks, communications and entertainment services are migrating to one unified IP-based network • Consumer usage information in near-real-time for savings decision making • Utilities can leverage network investments made by communications and data service providers • End-to-end network connectivity capable of new levels of efficiency and dependability • Enabling converged services & offerings (e.g., IPTV with on-screen energy usage information) • Improving customer service (e.g., more opportunities for extended relationship) • Decreasing CAPEX and OPEX (compared to legacy technologies) • Fastening time to market of new services & products Past/Current Future Application & service layers HEMS Communications Networks Data Networks Cable TV Networks Communications Networks Cable TV Networks Data Networks DR All-IP network AMI AMR Data Link &Physical layers Utility Infrastructure Utility Infrastructure “Disconnected vertical silo” “Interface to horizontal layers”

  6. Emerging Energy Service Value Chain Service Providers Customer Services Components Devices Software Consumer Chips Appliances Home System Energy Installation Electronics HVAC User Interface Billing Boards Gateway Back Office Communications /Network Repair Radios Sensors Diagnostics Support Firmware Monitors Remote Access TBD Add-on Svcs • Motorola • TI • Echelon • Ember • GE • Lennox • Scientific Atlanta • ecobee • Open Peak • Tendril • Google • SmartSync • Direct Energy • Duke Power • AT&T • Comcast • RSG • Geek Squad • Svc Providers • GoodCents Challenges face each segment of the value chain and include customer retention, cost effective services, and compelling consumer value propositions - All of these are addressed by working collaboratively to deliver new consumer services

  7. New Business Models - NOT X Most current energy markets do not support innovation in business models due to regulated financial structures that preclude new paths to the customer.

  8. Sailing the sea of customer desires….in search of relevance

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