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Mobile @ GM

Mobile @ GM. Mike Barkume Manager, Dealer and Consumer Mobile Solutions. The Mission. Mission Create strategic flexibility to execute multiple options Business process innovation by creating mobile options Drive change through entrepreneurial culture. The Team.

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Mobile @ GM

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  1. Mobile @ GM Mike Barkume Manager, Dealer and Consumer Mobile Solutions

  2. The Mission • Mission • Create strategic flexibility to execute multiple options • Business process innovation by creating mobile options • Drive change through entrepreneurial culture

  3. The Team • Co-located in GM World Headquarters • Multi-vendor environment • “Team room” concept • Android & iPhone Developers • Business Analyst • QA • Art Directors

  4. The Apps • Create mobile options to move with our customers • myCadillac • Deepen customer relationships after the sale • Stay connected to your dealer • Put owner information in the palm of your hand • Establish a platform to deliver innovative functions

  5. The Apps • Mobile Workbench • Speed, speed, speed • Right data, video & images at the right place & right time • Extending the dealership enterprise beyond the brick & mortar

  6. Architecture Observations • Images • Started on device • Evaluated graphics packages to upscale • Moving towards a cloud delivery • Lack of connectivity affects user experience • Data • What is the right level of data for users? • Store locally or read from the cloud? • Caching strategy for offline use • Integration • Backend integration to multiple systems • Mainframe, SOAP, RESTful • Security • Significant challenges to meet GM Information Security Requirements • Required innovative solutions for installation packages

  7. The iPhone is easier • Greater level of effort to create polished user experience on Android • Map kit • Status bar • Paging indicators • Layout handling differs e.g. absolute versus relative

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