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Every marketer works hard for achieving the desired traffic and that hard-earned traffic if goes to null suddenly cause severe pain.<br>Here are the reasons for the same.
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1) HTTP To HTTPS Migration • when your site is moving from HTTP to HTTPS, you need to add 301 redirects. • If not done the same way, this might case drop in your traffic.
2) Sudden Removal of Page Analytics • The accidental removal of page analytics is another reason for traffic dropping. • It might happen that analytics have been accidentally removed • For example, “Accelerated Mobile Pages get implemented and organic search visits plummet, but it’s because AMP has its own analytics script implementation that wasn’t done”.
3) ‘NoIndex’ Directives • Developers used to block search engines from crawling the site by using a “no index” directives in the website’s robots.txt file. • Many times developers forget this “small” detail when websites get new changes, causing traffic to tank down. • Go and fix your issues immediately.
4) Quality Content Missing on Website • Content has always been attributed as “King” in digital media and it efficiently drives the website traffic. • There would be different segments for content creation like heading, subheadings, images, and videos. • use tools like CoSchedule headline analyzer and other tools that help you in image and video creation.
5) Penalties Made by Search Engine • There are chances that the client asks for help after finding their site went from visible to invisible. • Such drastic changes are associated with a penalty. • Search Engine, like Google, has set strict criteria for page ranking related to a penalty and anyone cheating the system gets penalized. • Issues would be keyword stuffing, bad links, keyword stuffing, and others.
6) Technical Site Issues • The strategy comprises checking the technical side before trying to know why traffic has lowered. • If you are ensured your site has no server errors, 404s, no CSS or code errors or no indexing error like in robots.txt, you can go from there.
7) Not Offering True Information to Your Customer • You may not consider it as a heavy problem, but this really causes pain to the site. • The people look for more transparency and consider the ethical side of a business. • They want business to come with true and honest information that is useful for them. • If you’re escorting the same way, your business will succeed.
8) Website Redesign • Often you would see website design changes on a client’s website causes a decrease in traffic. • The reason could be the interlinking or the new site structure wasn’t exactly implemented on the new website. • Some images and videos make your website slower and those are not accepted by the search engines. • What you can do it to resolve is continuous auditing of the website to effectively understand the traffic.
About DSIM Delhi School of Internet Marketing is India’s Premier Digital Marketing Training Institute delivering training to professionals, entrepreneurs and job-seekers, The institute offers Masters in Digital Marketing, making individuals learn how to do marketing online. It offers Digital Marketing course in Bangalore, Pune, Hyderabad , Delhi & all over India. It offers the best Digital Marketing course in Bangalore and in other parts of India. DSIM blog has been brought under the same. It’s an effort to give readers the most up-to-date, reliable information, so that they can step up their marketing strategies.
