POTATO CHIPS MAKING BUSINESS

1. POTATO CHIPS MAKING & ITS BUSINESS www.aatmnirbharsena.org

2. INTRODUCTION • Basically, potato chips are quick to eat snacks items. People belonging to all age groups consume it regularly. As life becomes accelerated, the demand for this type of food article is increasing. • Potato chips are well-processed food items resulting in ample value-addition. Chips are crispy, salty, or spicy, and consumers favor fresh quality. Chips are the most well-liked variety of snacks, and they are devoured around the year by people of all the age groups and all income sections. • Potato is an essential crop among the horticultural crops in the North-Eastern sphere of India. The state of Assam has the maximum area and production under potato crops within the North East. The most leading productivity of this crop in the NEH region is in Tripura. • In India, near about 12 million tonnes of potato is nurtured, which is approximately 4% of the total world production. However, the per capita consumption of potatoes is flat. It is determined that 25% of the potatoes, which are plundered due to certain specific reasons such as transportation, capacities during harvesting season, packing, availability of cold storage, etc., could be saved by making several preserved potato products. • Potato wafer is one such product that has exceptional potential, as this is acknowledged as one of India's traditional food. Potato wafers are required to be made in a scientific manner and under hygienic conditions. www.aatmnirbharsena.org

3. IMPORTANT INGREDIENTS • Edible oil • Salt • Flavor and spices • Potato • Since potato chips come in different flavors, its ingredients depend on the flavor of chips fabricated. Above is the ingredient for the plain salted chips quite notable in the market. FLAVOURS • Plain salted • Cheese and onion • Magic Masala • Barbecue • Chilly lime • Tangy Tomato • Hot and sweet chili etc. www.aatmnirbharsena.org

4. MARKET PROSPECT • The popularity of snacks food is evolving at a flying speed day-by-day, and potato chips have developed as a potential snack food. • Several organized and unorganized groups already exist, catering to the demands of tea stalls, tourist places, restaurants, railway stations, etc. • Still, there is an immense demand to be met for these stocks in interior and remote areas in several parts of the country. • Market Promotion plays an indispensable role in generating potential customers; Hence, the application of marketing strategies is prescribed. • The proposed project's marketing plan may include good quality sustenance, a promotional campaign like offering exclusive discounts, advertisements, referrals, and tying up with buying houses. • The product like potato chips has high-grade export potential. Every year, India exports potato wafers in nations like Oman, UAE, UK, Australia, Qatar, USA, and Thailand. • These statistics will help in formulating your own potato chips manufacturing business model. www.aatmnirbharsena.org

5. MACHINERY & EQUIPMENTS • Batch Fryer • Washing and Peeling Machine • Dewatering Machine • Plastic Trays • Salting Drum With Inert Gas Flushing Unit • Spice/Flavoring Coating Machine • Spin Dryer / Hydro Extractor • Slicing Machine (With Arrangement To Adjust Slice Thickness) • Vacuum Sealing Machine • Stainless Steel Working Tools • Weighing Scales, Dispensers, And Fillers www.aatmnirbharsena.org

6. MANUFACTURING PROCESS Potato Chips: The potatoes chosen for wafers should be large oval-shaped, liberated from diseases, and entirely matured. Damaged potatoes are driven out for no use. They are rinsed completely in water and uncovered manually with a stainless steel knife or utilizing a scratchy potato peeling machine. The peelings are washed away with splashes of water. They are then cropped and laid in water to check to brown. They are sliced 0.4 to 0.5 cm, edgewise in a slicing machine. The slices are again put in cold water to cool down a bit whenever there is a significant delay in the subsequent operations of blanching. Then slices are stored in water containing 0.05% potassium metabisulphite to dodge oxidation. The slices are blanched for around 3 to 5 minutes in boiling water and settled on trays at 4.88 kg. to 7.30kg. Per square meter of tray surface. The blanched chips are then constrained to a hydro-extracting machine (centrifugal) to extract the excess of water and fried inedible oil at 180-240ºC, for 3-4 minutes. The fried potato wafers are then stored on the sieve to expel the excess of oil, cooled, and other ingredients like salts, the balsamic mixture is sprayed as per expected taste. Cooled potato chips are then arranged in chips bags and sealed and are quick to be circulated in the market. The automated packaging machine will weigh, pack, and load the packet's nitrogen gas, too, so it will remain crunchy for a longer time. www.aatmnirbharsena.org

7. C H I P S M A N U F A C T U R I N G S T E P S www.aatmnirbharsena.org

8. TECHNICAL ASPECT QUALITY CONTROL AND STANDARDS: Product must meet PFA regulations. However, BIS Specifications are asfollows: • IS: 4626: 1978 for DehydratedPotatoes • IS: 254:1974 Test for determiningpreservation MOTIVE POWER: 20 HP PRODUCTION CAPACITY (Per Annum): • Quantity : 120 M. T. Per Annum • Value : Rs. 108 Lakhs POLLUTION CONTROL: The unit will not create any pollution problems. However, entrepreneur should obtain NOC from concerned authority. ENERGY CONSERVATION: Suitable steps should be adopted to use appropriate amount of fuel & electricity www.aatmnirbharsena.org

9. PROJECT COST ESTIMATES • Fixed cost: • Land & Building = Rs 22 lakhs ( You can eliminate the cost by starting in a rental space) • Machinery & Equipment = Rs 9.30 lakhs • Furnitures & Fixtures= 1.70 lakhs • Pre-operative Expenses = Rs 1 lakh Total Fixed capital = Rs 34,00,000. • Working Cost: • Salary & Wages (per month) = Rs 66,000 • Raw Materials = Rs 5,35,000 • Utilities = Rs 47,000 • Other Contingent Expenses = Rs 23,000 Total working capital for 1month= 6,71,000 For 3 months= 6,71,000 X 3 = Rs. 20,13,000/- Total capital investment= Fixed + Working capital = 34,00000+ 20,13,000 =Rs 54,13,000 www.aatmnirbharsena.org

10. FINANCIAL ANALYSIS Cost of production per annum: Turnover (per annum): www.aatmnirbharsena.org

11. NET PROFIT PER ANNUM(BEFORE TAXATION): NET PROFIT RATIO PER ANNUM= 18.8% www.aatmnirbharsena.org

12. BUSINESS LICENSE/REGISTRATION • After the company establishment, you will need to register MSME Udyog Aadhaar online. It helps in getting Govt. subsidies.  • Apply for the Trade License from the office of local Municipal authority. • Apply for the FSSAI license.  • To arrange the ISI mark, you will need to get BIS registration. And in that case, you need to comply with the quality control obligations.  • Obtain a NOC from the state Pollution Control Board.  • Secure the company brand name by registering the Trademark. • Finally, receive the GSTIN for the regular tax payment. • As an Aatmnirbhar Sena, we are doing our best to help the industrialists, and the entrepreneurs enable them to have easy access to the registration processes of their company and help them obtain an FSSAI license without which no food-related business can proceed further. Acquiring license and permits for the business entities is the need of the hour, and skating through the radar would only lead the entrepreneurs to a wide variety of risks, including legal liability and fine.  www.aatmnirbharsena.org

13. FSSAI REGISTRATION www.aatmnirbharsena.org

14. GOVERNMENT SCHEMES: • MUDRA Scheme-Under this scheme, the agency was set up to refinance and develop micro units across the country. It extends funding to a non-corporate small business sector. It enhances the functionality of chips related industries. • Aatmnirbhar Bharat Scheme- Free collateral loans to MSMEs and other stressed sectors. • Coir Vikas Yojna- It encourages various activities like skill development, up-gradation and modernization of industries, Promoting domestic markets. • Entrepreneurship and skill development program-organized to nourish the expertise of youth by enlightening them on various perspectives of industrial activity needed for setting up small industries. www.aatmnirbharsena.org

15. CONCLUSION • Potato chips industry is massive, and if you are thinking of starting your business, then potato chips making business is the most desirable idea. The demand for potato chips never goes downstairs in any period. The profit margin in potato chips is nearby 30%-40% depending on the raw materials you are utilizing. www.aatmnirbharsena.org