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SME Membership 2011

SME Membership 2011. Great Lakes Membership Experience December 4, 2010. Overview. Numbers Membership Strategy Member Benefits Update. Numbers. Membership: 23,404* 14,761 Senior, Regular, Associate (SRA) 4,170 Students 4,052 Life 5,194 New SME Members YTD

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SME Membership 2011

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  1. SME Membership 2011 Great Lakes Membership Experience December 4, 2010

  2. Overview • Numbers • Membership Strategy • Member Benefits Update

  3. Numbers • Membership: 23,404* • 14,761 Senior, Regular, Associate (SRA) • 4,170 Students • 4,052 Life • 5,194 New SME Members YTD • A 68-member net gain in December would allow SME to be flat for 2010 *As of 12/1/2010

  4. Numbers

  5. Numbers

  6. Numbers

  7. Membership 2011-2013 Strategy Goals Get to growth: operating ratio < 1.0 Drive the member profile toward 43-year-old, with 80%/20% gender diversity and higher ethnic diversity Penetrate underserved manufacturing industries: aero/defense, medical device, energy, & transportation • Accelerate the integration of membership value into other SME products • Develop and execute a member communication plan to enhance recruitment and retention • Re-visit product roadmap

  8. Strategy: Integrated Value • Events: • Differentiated Member Experience • Recruitment/Retention: 51 memberships • Engagement: Chapter, MCons, Advisory Committee, Individual Members

  9. Strategy: Member Communications • Make messages “stickier” (SUCCES) • Current Member Profile/Story • What if we could only use 10% text? • Leverage Digital Media Channels • Digital Manufacturing Engineering Magazine • Daily Executive Briefing • Integrate Marketing & Communications to optimize overall communication volume

  10. Member Benefits Update Award of Merit www.sme.org/awards

  11. Questions?

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