The Presentation The future of print A digital perspective What is Screen doing about it
Future of print • Future of print is closely related to the future of advertising • Advertising is a big demand driver for print • Newspaper and magazine publishers would not exist without advertising • Between 50%-60% of newspaper revenues comes from advertising* • Direct Mail • Other promotional applications * - InfoTrends estimates; 53% of revenues from German Newspapers stem from advertising in 2007, German Newspaper Publishing Association (BDZV)
Advertising is moving to the online world UK Advertising Expenditures (£Millions) Source: PricewaterhouseCoopers Media Outlook 2008
What is going on? • Shift from physical (print) to virtual (electronic) representation
What is going on? • Shift from centrally created content to user-generated content
What is going on? • Shift from a few dominant media forms to multitude of media channels
What will be the dominant form? Western European Advertising Expenditures (€ Millions) • Probably multiple forms • Research indicates that combining channels is more effective than advertising through one channel only • Print is still the preferred media • Although print-related advertising is declining, print is still the preferred media by far Source: InfoTrends estimates
They Work! More Channels = More Response Improvement overprint-only campaigns 35% 34% 28% 19% N = 217 marketers Source: Multi-Channel Communications Measurement & Benchmarking. InfoTrends, 2008.
Implications • New advertising and publishing models are emerging • Combine multiple delivery channels: web, print, email, outdoor, tv • Make use of local or user-generated content • Cost-effective (inkjet) digital print is key enabler for new applications, either high-speed (newspapers) or high-quality (magazines, graphic art applications), UV wide format • Interplay with software solutions, especially around web
Local Publishing / Micro-zone Publishing • Local / Micro-Zone PublishingLocal “journalists” use an online portal to submit stories, photos, and community events for the neighbourhood’s community Web site and print product • TriblocalExample of a Micro-Zone website where people can upload local stories and pictures which will be printed in a local newspaper (Chicago Tribune)
Reverse Publishing • Reverse PublishingInverts the publication process. Takes existing online (user generated) content and makes them available in printed form • Example: www.SharedBook.comTechnology to gather content from blogs or websites and print them in a book. Allows for annotations and even some customisation. • Example: www.HotPrint.comUK company that develops software to create photo books from FaceBook
Self Publishing • Self PublishingPublishing of books and other media by the authors of those works, rather than by established, third-party publishers • Example: MagCloud Website where writers can publish their own magazine. MagCloud takes care of printing and fulfillment. MagCloud is an initiative that allows for self-publishing of magazines
Tailored Publishing • Tailored PublishingPublishing of magazines or other media where users can pick and choose the content • Example: Mine from TimeCMGMine from TimeCMG is a website where users can indicate their interests and preferences by choosing content from up to 5 different magazines Mine from TimeCMG is a website where users can pick content from up to 5 different magazines
Opportunities created by digital printing • Short-run everything • Books, newspapers, general commercial print, • Labels – rapidly growing percentage • Personalised everything • Photobooks, direct mail, transpromo • New business – web to print • Cards, calendars, posters • Wide format • Building wraps, vehicle transfers • And that’s just based on current technology!
Inkjet or toner • Toner is mature product, ideal for small formats BUT • Inkjet is at beginning of development • Much easier to scale – bigger, faster, higher quality etc. • Flexibility with different inks – UV, water, solvent • Lower maintenance cycles
What does the future hold for Screen? • Every ten years, Screen has changed – 1940s Glass screens – 1960s Cameras – 1970s Scanners – 1980s Electronic page make-up – 1990s Imagesetters – 2000 CtP – 2010 Digital printing
CtP market almost at peak VLF news 8 up 4up Vantage Stategic Marketing
SCREEN Targeting POD • Paper media printing • Sign display Inkjet Technology • Industrial Printing • Packaging printing
– Print on demand – why Screen? • Logical conclusion of Screen’s product development • Workflow • Previous products • Key technologies • Manufacturing techniques • Colour knowledge
Wide format UV inkjet • Inca product range – currently sold through Sericol • Spider • Turbo • Onset • Truepress Jet1600 • Mid-range flatbed • Truepress Jet2500 • Top of the range hybrid (roll to roll and flatbed)
‘Photo qualitywide format printer’ by using grayscale printheads and resolution up to 1200 x 1200dpi LED curing bringsmany advantages 2xCMYK or CMYK+W (Cl) Accurate flatbed design for many small or large rigid items Flexible and hard type inks for broad range of substrates Truepress Jet1600UV-F • A unique combination of productivity and high print quality • It’s the perfect tool to enter one of today’s most booming markets in the graphic arts industry
Fastest ‘Photo Quality’ wide format printer Highest resolutionwide format printer Flexible inks for broader range of substrates Best build Roll to roll system in the market Truepress Jet 2500UV? • A unique combination of productivity and high print quality • It’s the perfect tool to enter one of today’s growing markets
Truepress Jet650UV? • Anindustrial inkjet printer which offers • a unique combination of extreme quality, high precision and high productivity • By using super flexible UV curable ink the TP-J650UV prints on many different substrates. • The TP-J650UV is developed for printing directly onto parts and products used in industrial goods.
Truepress Jet520 • High-speed continuous feed inkjet press • Combination of Epson’s head technology and Screen’s engineering and colour management skills
More than 200 engines are running in production Best selling colour inkjet production printer in 2008 Proven to be the most reliable and stable production printer on the market Already being used for: Book printing Transactional printing Direct mail Forms Labels Newspapers Truepress Jet520 since launch
Uses existing Screen technology • Build quality • Precision engineering • Screen’s head implementation is unique (CTP) • Minimises the amount of ink required (Screening) • Shading technology for compensating unevenness among heads (Scanners) • PDF based workflow (Trueflow) • Screen’s knowledge of colour management Plate
World’s first B2 sheet-fed inkjet machine Shown at Drupa 2008, available Q1 2010 High-resolution inkjet heads that can print onto a very wide range of substrate Includes standard off-set art (gloss) paper 1600 B2 sheets per hour 107 A4 pages per minute Truepress JetSX
Effect on Screen’s business • Retain CtP business while developing POD as main product line 2007 Mar 2011 Mar = POD = CtP = Others
Conclusions • The advertising and publishing industry is changing • New applications and business models are emerging that combine web and print • Cost-effective digital print is a key enabler for new applications • All new forms of publishing require digital as production method because run lengths are becoming smaller and jobs more customised • Ongoing developments in inkjet enable further shift to digital • More applications are expected to migrate from offset to digital as costs are coming down and quality is rising • The opportunity is emerging right now!