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Alternative Beverage Industry

Kyle Holloway Jessica Jones Scott Shields Devin Stewart. Alternative Beverage Industry. Outline of Presentation. Identification- Jessica Jones Analysis –Scott Shields Financials – Kyle Holloway Concerns/Recommendations – Devin Stewart. Alternative Beverage Industry.

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Alternative Beverage Industry

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  1. Kyle Holloway Jessica Jones Scott Shields Devin Stewart Alternative Beverage Industry

  2. Outline of Presentation • Identification- Jessica Jones • Analysis –Scott Shields • Financials – Kyle Holloway • Concerns/Recommendations – Devin Stewart

  3. Alternative Beverage Industry • The alternative beverage industry saw rapid growth in the mid-2000s • Competition is based on differentiation • The largest sellers of alternative beverages: • Coca-Cola, PepsiCo., Red Bull GmbH, and Monster Beverage Corporation

  4. Current State of the Industry • Hit hard by the recent economic recession. • The alternative beverage industry is projected to grow at a rate of 5.88% on average. • Global companies are combatting the decline of soft drinks sales through alternative beverages.

  5. Expansion and the Focus • Companies expanded the alternative beverage market through: • Blue ocean strategies • Exploiting international markets • Capitalizing on consumer trends

  6. Innovation and Consumer Trends • An important factor for success in the alternative beverage industry is innovation. • Success based on capitalizing on consumer trends.

  7. Beverage Industry Market Share (2009)

  8. Competitive Forces and Pressures • The strongest competitive force is rivalry among competing sellers. • The weakest force is competitive pressures from buyer bargaining power.

  9. Energy Drink Industry by Market Share (2012)

  10. Sports Drink Market Share (2012)

  11. Profit Margin

  12. Return on Equity

  13. Financial Structure *Based off Debt-to-Equity ratio

  14. Liquidity *Based off Current Ratio

  15. Inventory Turnover

  16. Earnings Per Share

  17. Concerns… • Legal factors • Changing consumer demand • Rival firms • Distribution/suppliers • Innovation • Discretionary Income

  18. Recommendations… • Distribution/Suppliers • Strategic Alliances • Supply Chain Management

  19. Recommendations… • Innovation • Invest in R&D • Invest in Marketing

  20. Recommendations… • Discretionary Income • Increase price competition • Product Diversification

  21. Thank you for your attentionAre there any questions…

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