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Indian beverages industry has come a long way from being an industry accessible to only upper and middle class to its present stage where it is catering to the remotest people in the country. Indian beverages market comprises of several products from milk products, fruit juices and sauces to coffee, tea, beer and liquors.
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Three Three Beverage Beverage Industry Industry Trends to Look Ahead Trends to Look Ahead The future of beverages industry looks promising with abundant business opportunities. If you are planning to enter into beverage manufacturing and looking for beverage industry consultants, then SolutionBuggy is your perfect aid. Register with SolutionBuggy and get access to expert beverage consultants. Indian beverages industry has come a long way from being an industry accessible to only upper and middle class to its present stage where it is catering to the remotest people in the country. Indian beverages market comprises of several products from milk products, fruit juices and sauces to coffee, tea, beer and liquors. India with a population of more than one billion is of the largest beverage markets in the world. Rapidly growing urban population, increasing middle class and young population are some of the factors driving the market growth in India. The non-alcoholic beverages market in India is expected to reach USD 20.4 billion by the end of 2030, growing at a CAGR of 16.2 percent, according to Goldstein Market Intelligence. Over the past few years, continuously changing lifestyle, social and financial conditions of people are transforming the beverage industry. Here are some of the latest trends that are expected to shape the future of beverage industry in India. Health Conscious Consumption These days, people are becoming more health conscious, resulting in a paradigm shift in the consumption patterns. This has led to increase in the purchase of protein rich drinks. The prevalence of diabetics increased to 12-18 percent and 3-6 percent in urban and rural areas of India respectively. With increasing diabetic affected patients in the country, people are trying to limit the intake of sugar content to stay away from diabetics and related diseases. So, the demand for sugar- free drinks is expected to increase at a rapid pace over the next few years. Focus on Rural Market Until now beverages have reached almost every nuke and corner of the cities and towns in India. Therefore, it is imperative for beverage companies to focus on rural areas of the country where they have limited presence. In India majority of the population still lives in rural areas, so rural areas can provide beverage companies with abundant business opportunities. Beverage companies should come up new businesses strategies such as small size packaging, low costs, etc. to target the price conscious rural population unlike the urban population. Locating the beverage manufacturing plant in the rural areas can help businesses reduce the manufacturing and transport costs, allowing them to offer products at lower prices. Beverage consultants can help businesses in devising novel business strategies to attract the rural population of India and stay ahead of their peers in the market. Increased Online Sales Though online sales of apparels and electronic goods in India is high, the online market of beverages is low despite the proliferation of smart phones and availability of low cost internet facilities, for various reasons. However, the online sale of beverages such as coffee and other soft drinks is gaining traction recently in the country, with companies such as Amazon, Flipkart and Reliance Jio focusing on the sale of groceries online. As more and more companies are foraying into online grocery
market, the sale of beverages along with other groceries is expected to register a double-digit year on year growth. Beverage consultants play an important role in ensuring success of the beverage manufacturing businesses. Are you a first-generation entrepreneur looking to start a beverage manufacturing plant or an existing industry facing issues in managing your business? If yes, then kindly register with SolutionBuggy, India’s though leader in the manufacturing sector. SolutionBuggy provides you with a wide range for beverage industry consultants such as beverage manufacturing consultants, beverage licence consultants, beverage packaging consultants, beverage formulation consultants who can help you right from market research, plant setup, formulation to product manufacturing, certification, licence, packaging, distribution and sales. Till date, SolutionBuggy completed more than 350 beverage consulting projects for its clients across the country.
