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Empowering Business with the D-I-K-A Model: Managing Data, Information, Knowledge, and Action

The D-I-K-A model, articulated by John F. Welch, CEO of GE, simplifies the management of data, information, knowledge, and action in business. Understanding the distinctions between data (representations of reality), information (contextualized data), and knowledge (organized information) helps in making informed decisions. Key strategies include fostering efficient communication, verifying source credibility, and building knowledge-sharing communities. By recognizing these relationships, businesses can enhance efficiency and decision-making processes, transforming how they leverage insights for success.

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Empowering Business with the D-I-K-A Model: Managing Data, Information, Knowledge, and Action

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  1. Managing Data, Information Knowledge, & Action Business isn’t complicated. The complications arise when people are cut off from information they need. John F. Welch, CEO of GE

  2. 1. Myths • More data is better. • Information is a commodity • Information is knowledge.

  3. 2. D-I-K-A Model • Concepts • Data = Representations of reality • Info. = Data which provides relevant clues or news • Knowledge = The framework or schema for organizing the relationships between pieces of information. • Action = The deeds or decisions made based on knowledge

  4. DIKA cont. • Relationships • Skills • Data gathering • Information managing • Knowledge managing • Action

  5. Historical Example

  6. 3. Variations on the model • D-I-K loop • K-A loop • I-A loop • Others

  7. 4. Managing the D-I Relationship • Like a watch • Timely • Accurate • Relevant • Determine what employees really need to know • Increase efficiency of transmission • JITI • PEI • Pay attention to the form of info.

  8. D-I cont. • Be wary of comm. chains • Generate both soft & hard data • Recognize & manage all the information networks

  9. 5. Managing the I-K Relationship • Consider the source’s credibility • Be aware of how the hierarchy affects the flow & availability of information • Acknowledge what you don’t know • Create & test models and theories • Organize the same info. Differently • Structure informal networks

  10. 6. Managing the K-A relationship • 50% of org. decisions never get fully implemented • Create strategic knowledge-sharing communities • Reevaluate the role of reports • Speed up the transformation process • DIK is perishable • People hedge their bets • People make good decisions without perfect information

  11. 7. Applying the D-I-K-A Model

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