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AXIS 210 and 211 Network Camera product presentation

AXIS 210 and 211 Network Camera product presentation. MG, Apr 16, 2004. A live 210 at Martins house. http://www.mowercam.com:20003/ Userid: root Password: pass. The AXIS 210. ·         Superior video quality for professional indoor applications. The AXIS 211.

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AXIS 210 and 211 Network Camera product presentation

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  1. AXIS 210 and 211 Network Cameraproduct presentation MG, Apr 16, 2004

  2. A live 210 at Martins house • http://www.mowercam.com:20003/ • Userid: root • Password: pass

  3. The AXIS 210 • ·        Superior video quality for professional indoor applications

  4. The AXIS 211 • ·        Superior video quality for professional indoor and outdoor applications

  5. Positioning of the AXIS 210 Functionality AXIS 2420 Pro level AXIS 2120 AXIS 210 AXIS 2100 Entry level AXIS 205 Price

  6. Positioning of the AXIS 211 Functionality AXIS 2420 Pro level AXIS 2120 AXIS 211 AXIS 2110 Entry level AXIS 205 Price

  7. Why develop the Axis 210 and 211 ? • To create a superior professional camera at a new price point • To have a clear path for MPEG-4 • Fill the gap in the pro-level camera in the same price as analogue cameras

  8. AXIS 210 and 211 – target market • Key channels • Broad based distributors • Catalogs • Value Added Distribution • System Integrators • Key markets • Most security and surveillance installations • All verticals, but retail and education will be the best fit • Higher end SOHO users

  9. Initial offering for the AXIS 210 • Price for the AXIS 210: $499 in the US/Asia and 499 Euro in Europe • First release: No MPEG-4 • Second release: • MPEG-4 upgrade • More image settings • More resolutions • Volume availability: End of April 2004

  10. Initial offering for the AXIS 211 • Price for the AXIS 210: $799 in the US/Asia and 749 Euro in Europe • First release: No MPEG-4 • Second release: • MPEG-4 upgrade • More image settings • More resolutions • Volume availability: Mid May, 2004

  11. 210 front 100 MIPS processor running Linux for maximum reliability Customize your HTML pages and download applications Status indicator – indicates images taken, may be disabled. Insert logos in your image – strengthen your brand Built-in Video Motion Detection Up to 4 cameras may be browsed from 1 browser Glass standard CS lens –replaceable Pgrogressive scan VGA CCD sensor with crisp clear images

  12. 210 Back Push key to register your IP or factory default Built in webserver – has its own IP address and webserver Power and network LED to simplify installation IO connector for external devices – External PIR sensor, doorbell e t c External power supply (Axis PS-K) for your country 10/100 BaseT Ethernet connector

  13. Superior image quality • Progressive scan, ¼ inch CCD sensor – no interlace defects • Optimized signal processing – less noise and better colors • CS lens – an old “C”-type may be used with an adapter • Further documentation on www.axis.com

  14. Fully featured • Advanced event handling • Pre-post alarm buffers • Built in Video motion detection • Multiple methods of video and image upload (FTP, SMTP, HTTP) • Advanced scripting

  15. Feature set • CS mount glass lens – replaceable if needed (F2.0, 4 mm fixed iris) • The superior image quality • Fully featured – see next slide • Motion JPEG for system integration • Up to 30 fps in all resolutions including VGA • Range of compression levels and resolutions • Connect external devices using I/O • Simultaneous support for MPEG-4 and Motion JPEG, free upgrade in Q3 2004

  16. AXIS 211 adds • Full support for Power over Ethernet, 802.3af • A Varifocal DC-iris lens which gives better light range, from 0.75 – 500 000 lux

  17. Range of resolutions • VGA 640x480 (same as 4CIF NTSC with aspect ratio correction for a PC-monitor) • 320x240 (Same as CIF, as above) • 160x120 • We will in later release add additional resolutions. • All in various compression levels

  18. Benefits of progressive scan • 3 sample images • Test case: Outdoor, driving in 20 km/h using cruise control and high quality lens • AXIS 210 as progressive scan • AXIS 2120 as Interlaced • 2CIF using AXIS 2400 and analogue camera

  19. Interlaced example, Axis 2120 An interlaced image – note the double image and lack of clearity

  20. Progressive scan example, Axis 210 AXIS 210 – note the overall clearity

  21. Sample 2CIF simulated AXIS 2120 Note the sharpe edges and low visability of driver. This is what You may experience when using a DVR

  22. Insert mask, logo or overlay

  23. Insert mask, logo or overlay • A small area may be security masked (e.g. a certain door) • A logo which enhances the viewing experience • An overlay, e.g. show the normal state. • Insert time/date in standard or custom formats • Some limitations in size apply

  24. New Axis user interface • Easy to take a snapshot • Easy to generate “full screen” • Easy to make “1/2 or 2x” display

  25. MPEG-4 • The 210 is upgradeable to MPEG-4 during Q3 2004 • It will support the “MPEG-4 Advanced Simple Profile” – more advanced level than any of today’s competitors • Transport based on RTP/RTSP – explained in separate presentation • In a system design – Motion JPEG continues to be the most common choice • ADPs will be developing support for MPEG-4 • Main difference with MPEG-2 (as in AXIS 230/250S) is ability to deliver scalable frame rate, better compression and thus lower bandwidth

  26. Advanced event handling • Based on the Axis new platform • Range of pre or post alarm functions • 1.2 Mbytes event memory – 20 seconds of 4 fps in CIF resolution (15 Kbytes/image) • Continuous upload based on numerous criteria's

  27. AXIS 210 and 211 System diagram

  28. Supports Axis applications • Axis Camera Station • Axis Camera Recorder • Axis Camera Explorer • ADPs will join

  29. Supports Axis HTTP API & developer components • Full support for all Axis API based applications • Develop custom applications quickly using the Axis Media Control • Supports all the benefits of a network IP based camera system • Axis has the widest range of partners that create applications, more than 150 ADP:s worldwide

  30. Strong security package • IP address filtering • User level password protection • NB. Higher security with HTTPS and SSL (e.g. encryption) is not offered at this product level, as with AXIS 241

  31. AXIS 210 vs. Competition • Main competitor: Analogue CCTV with video servers • From the low end: D-link, Panasonic • From the high end: Sony SNC3P, Panasonic NP472, Mobotix

  32. AXIS 210 vs. Sony/Panasonic • Supported by 100’s of third party applications • Highlight the benefits of progressive scan • The Axis 210 comes complete with power supply and stand. The Sony requires external power and stand. • Custom logo and overlay masking • MPEG-4 upgrade • Price. The AXIS 210 is better value for money • Feature set and image quality is comparable

  33. The AXIS 210 against entry level products • Axis – the leader in network cameras and video • The Superior image quality • The advanced event handling • Support for external I/O • A reliable supplier in AXIS which has a full range of network video products • The AXIS API • The clean and structured user interface

  34. Competition general • Axis offers the widest product range in the industry • Entry level, e.g. the AXIS 205 • High end, e.g. the AXIS 230, 2420, Rack Blade Solution • Widest third party application support and open APIs • Axis focuses on IP and has no vested interest in CCTV • Axis invented the network camera category with 8 years experience • Axis has developed a unique image processing and compression technology to improve image quality, performance and cost-efficiency

  35. AXIS 210 fills a gap • No direct competitor in it’s price range • Comparable video quality to the more expensive higher end cameras • Has all security features required to compete with low end cameras • Ideal for systems where coax is out and IP is in!

  36. The AXIS 210 vs. AXIS • “2120 image quality” • “an improved 2100”

  37. Why AXIS 2120 instead of 210? Need for: • DC Iris lens • Modem support • Audio • Interlaced video • Existing installations • High frame rate in low light conditions • Metal case • But the AXIS 2120 is more expensive

  38. Why AXIS 2100 instead of 210 • Need for modem support • Need for Audio (Axis 2191) • Existing installations • The AXIS 210 has a better lens than the 2100 • The AXIS 2100 is less expensive than the 210

  39. AXIS 210 and AXIS 211 family Summary • Extends the state-of-the art in its price class • Positioned in a volume market sweet spot in lower Pro level / upper SOHO • Best value compared to competition • Widest application support • Superior image quality • Sell, sell, sell

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