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Goals & Elements of Website Optimisation

Website optimisation is an encapsulation of all the technical and marketing techniques required to generate traffic, engage visitors and then convert then convert them into either prospect or successful buyers.

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Goals & Elements of Website Optimisation

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  1. GOALS & ELEMENTS OF WEBSITE OPTIMISATION FDCSTUDIO.CO.UK

  2. FDC Studio +44-1164-244-244 Website optimisation is an encapsulation of all the technical and marketing techniques required to generate traffic, engage visitors and then convert then convert them into either prospect or successful buyers. Optimisation, according to Merriam Webster dictionary, is an act, process or methodology of making something (a decision, design, or system) fully functional, perfect, or useful as possible. So, the meaning itself explains you with what it does to a website. It’s an act or process or methodology of making your website as fully competent, functional and perfect as possible. In short, website optimisation is an on-going process for improving the site performance to achieve business goals and delivering satisfactory user experience. Several website optimisation companies implement numerous techniques to optimise websites in order to improve the website’s ability to drive business goals. Website Optimisation encompasses the following: Search engine optimisation (SEO) Serving websites faster and uptime of the site Conversion rate optimisation (A/B testing, multivariate testing) Landing page optimisation (A/B testing, multivariate testing) Campaign optimisation (media optimisation, A/B testing, multivariate testing) Usability Website design  If done correctly, website optimisation is capable of bringing measurable business benefits. Mostly, the companies performing optimisation techniques sustain expertise in achieving the best version of web pages that assist visitors to set a specific goal. They improve the efficiency of your website by converting visitor traffic into active readers, email/newsletter subscribers, or paying customers. Furthermore, these techniques implemented by an expert team leads to an increased ROI on customer acquisition and traffic-generating campaigns such as email marketing, Google Ad-words, web searches and many more. 

  3. FDC Studio +44-1164-244-244 Goals of Website Optimisation The sole goal of optimising a website is to achieve the business objectives. However, these goals will vary depending upon the nature of the business you own, target consumers of your business, and the desired action that your business demand from the audience: reading an article, filling out a form or making a purchase. Here are four examples to understand the goals of website optimisation: An e-commerce store optimises its website to promote completion of checkouts and repetitive purchases. An online publication website would optimise their website in a manner that they can increase the number of articles their visitors read.  An insurance company would optimise its website to generate leads four increasing their insurance coverage sales. A fundraising campaign optimises their donation form to receive more donations.  Elements of Websites That are Optimised  As per companies goal, optimisation experts test the following parameters: A tagline/headline or key messages which compliments the company’s product/service. The use of visual media such as pictures or videos on the landing page. Checking the number of fields in the feedback form or order of completion. The text, font size/style, and placement of a call to action (CTA) link or button. The placement of social sharing functionality and proper display of portfolios and case studies to describe the success of your service or product. The organisation and appearance of the website on mobile devices. 

  4. FDC Studio +44-1164-244-244 Landing pages are one of the most vital parts of any marketing campaigns as the all the traffic generated from social media, adds, or emails is initially sent to the homepage of the website. Therefore, it’s highly imperative to optimise them to accomplish your business goals. --X--X--X-- About FDC Studio FDC is a eCommerce and Web Design agency based in the heart of Leicestershire with a satellite office in London. FDC helps our clients design, build and deliver web design, responsive mobile sites, Magento eCommerce sites, digital marketing, SEO and PPC, social media campaigns, website optimisation and marketing automation. Catch Us On:  Google Reviews Twitter.com/wearefdc FDCStudio.co.uk

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