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Global Automotive Seat Heater Market is segmented By Sale Channels into OEM, Aftermarket. Increasing disposable income combined with the consumers’ changing lifestyle is driving the automotive industry. One of the most prominent factors that add value to the customers is comfort. In order to improve comfort for the riders while traveling long distances, automotive seat heater is the most preferable device. Factors such as rise in demand for comfort and energy capabilities in passenger cars and commercial vehicles is primarily responsible for the growth of automotive seat heater market. The customer base belonging to the upper class usually prefer high-end cars; which makes premium car manufactures target such customers.