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Charles Dotterrer Zack Lucas Tracie Holthaus PowerPoint Presentation
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Charles Dotterrer Zack Lucas Tracie Holthaus

Charles Dotterrer Zack Lucas Tracie Holthaus

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Charles Dotterrer Zack Lucas Tracie Holthaus

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  1. Charles Dotterrer Zack Lucas Tracie Holthaus

  2. Background • Headquartered in Grants Pass, Oregon • Started in 1992 • As of January 2006 they have 78 locations and another 25 are scheduled to open this year. • Locations • Northern California, Southern Oregon, Northern Oregon, Eastern Oregon, Northern Washington

  3. Franchise Opportunities • Minimum demographic is a population of 15,000 people • Costs vary from $88,000-$700,000 to open a new store. • Town Available in Oregon • Astoria, Pendleton, La Grande, Ontario, The Dalles, Baker City, and Hermiston

  4. Company Mission • Commitment to serve our customer a consistent quality product, in a timely manner, with a smile. • Take pride in their ingredients: • Roast their own coffee • Carry original name brand items: • Torani, Red Bull, Jet Tea, etc. • Understand the importance of speed • Most stores are drive-thru • Baristas are well trained to build coffees fast, without sacrificing quality, while keeping solid communications with the customer

  5. Company Mission Cont. • Every retail outlet gives back to their community 1% of gross sales at the managers discretion. • Adopted the Optimist Creed and call it the Dutch Creed.

  6. SWOT • Strengths • Good Location Monroe St. right next to campus • Strong Brand Image • Roast their own coffee • First sit down Dutch Bros. in Corvallis • Common Menu • Variety of Drinks: coffee, Italian sodas, smoothies • Reasonable prices • Special Events: • Beaver Sports Talk • Special Events by appointment • Long Hours • Open until 11pm and 12am during finals week

  7. SWOT • Weaknesses • Limited Parking • Store tends to be crowded often • Offer a wide variety but limited depth • Smoothies are not the best • Limited outdoor seating

  8. SWOT • Opportunities • Continue to grow to the north side of town • Open another sit down store in Corvallis • Expand menu to attract more customers • Host more special events

  9. SWOT • Threats • Starbucks, Interzone, The Beanery, Java Stop • Seasonality, college students go home over the vacations

  10. Source • Dutchbros.com