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Grassroots Advocacy. and Social Media. Garnering Public Voice for Public Education. EDUCATE INFLUENCE. Far-Reaching. Broad base of support Parents and grandparents Community leaders Senior citizens Business community College student alumni High school students Elected officials.
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Grassroots Advocacy and Social Media
Garnering Public Voicefor Public Education EDUCATE INFLUENCE
Far-Reaching • Broad base of support • Parents and grandparents • Community leaders • Senior citizens • Business community • College student alumni • High school students • Elected officials
Timely • Systems in place for QUICK turnaround of: • Information to your population sectors • On current issues • On good news • Explaining bad news • Information from your population sectors • Back to you • To your legislators • To your media • To their friends, families and neighbors
Right and True • Advocates for public education need to be truthsayers • About important things • Like student learning • And things that put student learning at risk • Supported by research and data • Giving solid credit to information shared • Correcting the false and misrepresented • Discrediting false data shared by others
Tools to Use 1) Your good name as a school leader
Tools to Use 2) Evidence of the good work your schools do
Tools to Use 3) PTA , Grandparent, key communicator, and staff networks that will get the word out
Tools to Use 4) A legislative alert system to get the word to Lansing in real time (24 hours or less)
Tools to Use 5) Social media systems to help get the word out
It’s Free! • Bypass dependency on traditional media • Your Followers are KEEPERS • AND • If you don’t tell your story, someone else will tell it for you…
DEFINE Your Audience and Message
CHOOSE Your POWER TOOLS Facebook Twitter Blog SchoolTube YouTube
Power Tools: What Are You Most Comfortable Using? FACEBOOK: Think conversational; comments; use VISUALS TWITTER: Think concise; catchy headlines; INFO LINKS BLOG: Think thought-leadership; personal view; LIKE-WRITE YOUTUBE: Think talk-show; emotional; POWER MESSAGE *OPTIMIZE Your News or Message for Each Social Media Platform
FACEBOOK Average one-month organic (not paid) post reach: 285 people per post
TWITTER 3947 3947 3 months of twitter follower growth
What contributes to a successful Social Media implementation?
5. Monitor & Manage • 4. Integrated Approach • 3. Consistent Posting • 2. Quality Content • 1. ?
Presented by Dr. Vickie Markavitch Superintendent of Oakland Schools Vickie.Markavitch@oakland.k12.mi.us Jean MacLeod Social Media Specialist at Oakland Schools Jean.MacLeod@oakland.k12.mi.us