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Grassroots Advocacy

Grassroots Advocacy. and Social Media. Garnering Public Voice for Public Education. EDUCATE INFLUENCE. Far-Reaching. Broad base of support Parents and grandparents Community leaders Senior citizens Business community College student alumni High school students Elected officials.

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Grassroots Advocacy

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  1. Grassroots Advocacy and Social Media

  2. Garnering Public Voicefor Public Education EDUCATE INFLUENCE

  3. Far-Reaching • Broad base of support • Parents and grandparents • Community leaders • Senior citizens • Business community • College student alumni • High school students • Elected officials

  4. Timely • Systems in place for QUICK turnaround of: • Information to your population sectors • On current issues • On good news • Explaining bad news • Information from your population sectors • Back to you • To your legislators • To your media • To their friends, families and neighbors

  5. Right and True • Advocates for public education need to be truthsayers • About important things • Like student learning • And things that put student learning at risk • Supported by research and data • Giving solid credit to information shared • Correcting the false and misrepresented • Discrediting false data shared by others

  6. Tools to Use 1) Your good name as a school leader

  7. Tools to Use 2) Evidence of the good work your schools do

  8. Tools to Use 3) PTA , Grandparent, key communicator, and staff networks that will get the word out

  9. Tools to Use 4) A legislative alert system to get the word to Lansing in real time (24 hours or less)

  10. www.MillionMichiganVoices.com

  11. Tools to Use 5) Social media systems to help get the word out

  12. Social Media…Why?

  13. It’s Free! • Bypass dependency on traditional media • Your Followers are KEEPERS • AND • If you don’t tell your story, someone else will tell it for you…

  14. INFLUENCE REACH

  15. DEFINE Your Audience and Message

  16. CHOOSE Your POWER TOOLS Facebook Twitter Blog SchoolTube YouTube

  17. Power Tools: What Are You Most Comfortable Using? FACEBOOK: Think conversational; comments; use VISUALS TWITTER: Think concise; catchy headlines; INFO LINKS BLOG: Think thought-leadership; personal view; LIKE-WRITE YOUTUBE: Think talk-show; emotional; POWER MESSAGE *OPTIMIZE Your News or Message for Each Social Media Platform

  18. FACEBOOK

  19. FACEBOOK Average one-month organic (not paid) post reach: 285 people per post

  20. TWITTER

  21. TWITTER 3947 3947 3 months of twitter follower growth

  22. BLOG

  23. BLOG

  24. BLOG

  25. VIDEO

  26. Social Media SPIN CYCLE

  27. What contributes to a successful Social Media implementation?

  28. 5. Monitor & Manage • 4. Integrated Approach • 3. Consistent Posting • 2. Quality Content • 1. ?

  29. Presented by Dr. Vickie Markavitch Superintendent of Oakland Schools Vickie.Markavitch@oakland.k12.mi.us Jean MacLeod Social Media Specialist at Oakland Schools Jean.MacLeod@oakland.k12.mi.us

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