1. Creative Project Cycle Creative Director Information Architect Technical Lead Account Manager (Sales) Developers Project Planning (Definition) Follow-up & Maintenance Acquisition Project Specification Design Development Testing Project (Campaign) Manager Designers Content Managers QA Testers Usability Testers SEO Managers Account Manager (Sales) Research possibly separate = informal usability testing

2. Project Deliverables (documents) • “Project Definition” docs- • Research docs: • Heuristic Evaluation, User Profile, Tasks Analysis, Site Statistics, Competitive Analysis, Marketing and Sales goals, Product information • Business/Marketing Requirements • Project Plan (Schedule/Scope) PSDs Content Description Usability Analysis SEO Plan Project Planning (Definition) Follow-up & Maintenance Acquisition Project Specification Design Development Testing • Client Brief • Proposal • Contract • Insertion Order Coded files (HTML, CSS) Database map Style Guide • “Project Specification” docs- • Creative Spec • Functional/Site Spec • Technical Spec • Wireframes/Site Map • Design Sample (mockup)

3. Process Summary Project/Campaign Manager- Manages Project from after acquisition to QA testing Project Definition • Define project scope based on client agreement, write Business Requirements (detailed expectations from client) • Define project schedule/resource allocation in MS Project (Project Plan) • Kickoff meeting with team to communicate Project Plan Project Specification • Consult with team leads and ensure that they create specification documents: • Creative Lead creates Creative Spec as well as initial design mockup • Information Architect creates Functional Spec as well as initial site map • Technical Lead creates Technical Spec • Content Manager creates Content Description • SEO Manager creates list of keywords Design and Development • Periodically ensure Designers and Developers are meeting their schedules • Confirm that peer testing is taking place between hand-offs, acquire signatures • Serve as client liaison; obtain client approval where necessary SEO/Testing • Ensure that SEO Plan is implemented • Ensure that usability recruitment has taken place • Ensure testers are meeting their schedules • Serve as client liaison for any readjustment to final handoff

4. Process Summary Information Architect- Site Structure and Usability Project Definition • Work with Campaign Manager to estimate timeline, give recommendations for scope and Requirements Project Specification • Create Functional Specification document and hand off to Campaign Manager • Create initial Site Map • In some cases, create a Usability Brief detailing recommendations for better usability • Development of Wireframes of site structure Testing • Perform an informal usability test of wireframes with unbiased peer. • Make necessary changes • Communicate results to Campaign Manager Hand Off • Hand off Site Map, Usability Brief, and Wireframes • Design Lead • Campaign Manager

5. Process Summary Design Team- Visual Development Project Specification • Creative Lead- • Work with Campaign Manager to estimate timeline, give recommendations for scope and Requirements • Create Creative Specifications document detailing creative plan, hand off to Campaign Manager • Designer- • Create initial mockup Visual Design • Use Wireframes as a guide, add visual elements • Create PSDs and jpgs Testing • Perform an informal usability test of design mockups with unbiased peer • Make necessary changes • Communicate results to Campaign Manager Hand Off • Hand off all PSDs and image files • Development Lead • Campaign Manager Follow Up • Create Style Guide for future reference

6. Process Summary Production Team- Back End Development Project Specification • Production Lead- • Work with Campaign Manager to estimate timeline, give recommendations for scope and Requirements • Create Technical Specifications document detailing back end development plan, hand off to Campaign Manager • Developer • Create initial database map Development • Cut up and code PSDs in HTML • Add CSS, dynamic elements Testing • Perform an informal usability test of site files with unbiased peer • Make necessary changes • Communicate results to Campaign Manager Hand Off • Hand off all site and database files • Development Lead • Campaign Manager QA • Assist in QA testing

7. Process Summary Usability and QA Testing, Search Engine Optimization Project Specification • Consult with Campaign Manager to define testing schedule • SEO Manager should submit keywords, plan for submission • Usability tester to assist in recruiting test subjects QA Testing • Perform formal QA testing of dev site • Make necessary changes • Communicate results to Campaign Manager Usability Testing • Perform formal Usability testing of dev site • Schedule participants • Write script • Conduct tests • Analyze results • Communicate results to Campaign Manager Hand Off • Hand off Test results/ Usability Analysis/SEO implementation report • Production Manager • Campaign Manager