1 / 8

Public relations based on an example of University of Science and Technology (UST-AGH )

Public relations based on an example of University of Science and Technology (UST-AGH ). Baku 2013. ma Agata Wzorek UST-AGH. What is public relations?.

abiola
Télécharger la présentation

Public relations based on an example of University of Science and Technology (UST-AGH )

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Public relations based on an example of University of Science and Technology (UST-AGH) Baku 2013 ma Agata Wzorek UST-AGH

  2. Whatis public relations? • Public relations is a function of management thatestablishes and maintainsmutuallybeneficialrelationshipsbetween the institution and the public groups on whichsuccessorfailureisdetermined.

  3. Aims of PR • In public relations activities, twotypes of aimscan be distinguished: • Strategic - long-term, aimedatcreating the desired image of the subject, • Operational - currentoperations, dealing with currentproblems of the organization and at the same beinganintermediatetasksused for achievingstrategicgoals.

  4. Areas of public relations • Media relations • InternalPR • Organizationalculture • Crisismanagement • Corporateidentity • Sponsoring • Lobbing • e-PR

  5. Socialspace of University • The internal environment, thatisgovernmentinstitutions, academicstaff, administrativestaff, and students. • The external environment, thatisauthorities and the localcommunity, the media, businessmen, sponsors, donors, alumni, prospectivestudents and theirfamilies.

  6. Public relations of AGH • Special TV seriesabout AGH • Special publicationsabout AGH • Coining • 1200 graduatesparticicated in 90th Anniversarry • 120 ton steamlocomotive was placed on University’sground • Sculpture Park was opened

  7. Managingof AGH’s image • For public relations and image management at the • University of Science and Technology Team Department of Information and Promotion is responsible. • The team consist of six people, including University’s prees spokesman. • The main tasks of the team is to ensure access to information about education process at the University as well as organizing actions that promote University. • In fact, the performed work can be described in greater detail.

  8. Thankyou for yourattention

More Related