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English 255

English 255. Meeting 2 Open your eyes to messages around you. . Reading Journals. Discussion (20 points for presenting your ideas) Additional 5 points per response to another student’s ideas Participation Required: 30 pts. Everything’s an argument with readings (EAWR). Fast Food Nation

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English 255

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  1. English 255 Meeting 2 Open your eyes to messages around you.

  2. Reading Journals • Discussion (20 points for presenting your ideas) • Additional 5 points per response to another student’s ideas Participation Required: 30 pts Everything’s an argument with readings (EAWR) Fast Food Nation (FFN)

  3. Quiz • http://jeopardylabs.com/play/jeopardy-english-255-week-2-quiz

  4. Chapter 1: Everything is an Argument • Examine the world around you. • There are subtle (and not so subtle) messages: they tell you to be a certain way, look a certain way, live a certain way, think a certain way or trust a certain group/product. • What argument is this poster making?

  5. Is everything an argument? Pg 36 What kinds of arguments – if any- might be made by these items? Choose 1 or all Deliverable: Group Oral presentation to class

  6. Messages around us: Assignment,pg 36 • s 4. What common experiences – if any- do the following objects, brand names, and symbols evoke and for what audiences in particular? Choose 1 or all Deliverable: Group Oral presentation to class

  7. Logos/ Logical appeals Review Pathos Emotional appeals Ethos Ethical appeals We’ll be going in depth on each one in the next chapters

  8. Emotions one might appeal to Chpt 2: Pathos Emotional Appeals • More effective when persuading than when arguing – not just agreeing, but taking action! • Build bridges – convince audience that you understand their experiences • Sustain an argument – make logical claims stronger/more memorable • Humor? – put readers at ease, deal with sensitive issues, admit problems, OR come off in bad taste, insulting, derogatory.

  9. Emotional appeals • Review advertisements in two magazines. • Classify by types of emotional appeal: • Who is the intended audience? • What is the message? What types of emotions are the ads appealing to? Group assignment. Deliverable: oral presentation by group

  10. Emotional appeals What specific emotions do the following slogans, sales pitches and maxims appeal? • Just do it. – Nike • Think different – Apple • Reach out and touch someone - AT&T • Yes we can! – Barak Obama • Country first. – John McCain • By any means necessary. – Malcom X • Have it your way. – Burger King • You can trust your car to the man who wears the star. – Texaco • It’s everywhere you want to be – Visa • Know what comes between me and my Calvins? Nothing! – Calvin Klein jeans • Don’t mess with Texas! – Texas antilitter campaign. Group assignment. Deliverable: oral presentation by group

  11. Chpt 3: EthosCharacter/Credibility Appeals • WE can’t begin to fathom the depths of each individual argument/cause in life, so we turn to “experts” – Dr.s, lawyers, teachers, pastors for wise, well-informed, honest advice. • Authority on THIS issue • Trustworthy/credible on THIS issue • Motives? • Can work in 2 ways:establish or question the credibility

  12. Authority Credibility Honesty Respect for audience Likeability Reasonable claims Appearance Present yourself Connect your own beliefs to established Motivation What does s/he know about the subject? What experiences set him/her above others in this? Why should I pay attention to this writer? What interests are they serving? (loyalties) How will s/he profit from this?

  13. Put it to use! Compare these commercials. Who stars in them? Who is credible? How do they try to build credibility? • http://www.youtube.com/watch?v=Yh_eGw4zuZQ - Diet pills • http://www.break.com/usercontent/2007/7/24/crazy-diet-pill-commercial-337424 - diet pills • http://abcnews.go.com/2020/story?id=124290&page=1 - 20/20 investigation

  14. Ethos (credibility) Assignment: read, decide, present to class Authority and Credibility • Whenever you draw on another source of information, it’s important that you consider how your audience will respond. On the handout are a number of different celebrities. • Review the handout. Choose 2-5 people on the list to examine. • What audiences respect them and would accept them as legitimate sources of information in their areas of expertise? Who would distrust them? Group assignment. Deliverable: oral presentation by group

  15. Analyze an advertisement Create an advertisement (pg 68 #4) Develop a one-page print advertisement for a product or service that you use often (or a political position) Choose a spokesperson who seems least likely to endorse your product. Submit 1 set of responses: how are you using pathos? How is ethos addressed? Project: Choose ONE of theseDue: End of class tonight. Choose an advertisement. Analyze it, writing the answers to: • What is the product/service? • Who is the audience? Give as many details as you can ascertain. • How does the piece use pathos (emotion)? • Discuss the ethos of the piece. Group assignment. Deliverables: oral presentation by group. 1 pg analysis handed in

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