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Analyzing Messages Around Us: Unveiling Persuasion Techniques

Explore the subtle and obvious messages in everyday life, understanding the power of persuasion. Learn about ethos, pathos, and logos appeals through real-world examples. Engage in discussions and group presentations on emotional and ethical appeals in advertisements. Dive into the world of arguments and analyze the credibility of sources. Develop critical thinking skills and enhance your ability to decode persuasive communication. Participation and group activities required for a comprehensive learning experience.

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Analyzing Messages Around Us: Unveiling Persuasion Techniques

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  1. English 255 Meeting 2 Open your eyes to messages around you.

  2. Reading Journals • Discussion (20 points for presenting your ideas) • Additional 5 points per response to another student’s ideas Participation Required: 30 pts Everything’s an argument with readings (EAWR) Fast Food Nation (FFN)

  3. Quiz • http://jeopardylabs.com/play/jeopardy-english-255-week-2-quiz

  4. Chapter 1: Everything is an Argument • Examine the world around you. • There are subtle (and not so subtle) messages: they tell you to be a certain way, look a certain way, live a certain way, think a certain way or trust a certain group/product. • What argument is this poster making?

  5. Is everything an argument? Pg 36 What kinds of arguments – if any- might be made by these items? Choose 1 or all Deliverable: Group Oral presentation to class

  6. Messages around us: Assignment,pg 36 • s 4. What common experiences – if any- do the following objects, brand names, and symbols evoke and for what audiences in particular? Choose 1 or all Deliverable: Group Oral presentation to class

  7. Logos/ Logical appeals Review Pathos Emotional appeals Ethos Ethical appeals We’ll be going in depth on each one in the next chapters

  8. Emotions one might appeal to Chpt 2: Pathos Emotional Appeals • More effective when persuading than when arguing – not just agreeing, but taking action! • Build bridges – convince audience that you understand their experiences • Sustain an argument – make logical claims stronger/more memorable • Humor? – put readers at ease, deal with sensitive issues, admit problems, OR come off in bad taste, insulting, derogatory.

  9. Emotional appeals • Review advertisements in two magazines. • Classify by types of emotional appeal: • Who is the intended audience? • What is the message? What types of emotions are the ads appealing to? Group assignment. Deliverable: oral presentation by group

  10. Emotional appeals What specific emotions do the following slogans, sales pitches and maxims appeal? • Just do it. – Nike • Think different – Apple • Reach out and touch someone - AT&T • Yes we can! – Barak Obama • Country first. – John McCain • By any means necessary. – Malcom X • Have it your way. – Burger King • You can trust your car to the man who wears the star. – Texaco • It’s everywhere you want to be – Visa • Know what comes between me and my Calvins? Nothing! – Calvin Klein jeans • Don’t mess with Texas! – Texas antilitter campaign. Group assignment. Deliverable: oral presentation by group

  11. Chpt 3: EthosCharacter/Credibility Appeals • WE can’t begin to fathom the depths of each individual argument/cause in life, so we turn to “experts” – Dr.s, lawyers, teachers, pastors for wise, well-informed, honest advice. • Authority on THIS issue • Trustworthy/credible on THIS issue • Motives? • Can work in 2 ways:establish or question the credibility

  12. Authority Credibility Honesty Respect for audience Likeability Reasonable claims Appearance Present yourself Connect your own beliefs to established Motivation What does s/he know about the subject? What experiences set him/her above others in this? Why should I pay attention to this writer? What interests are they serving? (loyalties) How will s/he profit from this?

  13. Put it to use! Compare these commercials. Who stars in them? Who is credible? How do they try to build credibility? • http://www.youtube.com/watch?v=Yh_eGw4zuZQ - Diet pills • http://www.break.com/usercontent/2007/7/24/crazy-diet-pill-commercial-337424 - diet pills • http://abcnews.go.com/2020/story?id=124290&page=1 - 20/20 investigation

  14. Ethos (credibility) Assignment: read, decide, present to class Authority and Credibility • Whenever you draw on another source of information, it’s important that you consider how your audience will respond. On the handout are a number of different celebrities. • Review the handout. Choose 2-5 people on the list to examine. • What audiences respect them and would accept them as legitimate sources of information in their areas of expertise? Who would distrust them? Group assignment. Deliverable: oral presentation by group

  15. Analyze an advertisement Create an advertisement (pg 68 #4) Develop a one-page print advertisement for a product or service that you use often (or a political position) Choose a spokesperson who seems least likely to endorse your product. Submit 1 set of responses: how are you using pathos? How is ethos addressed? Project: Choose ONE of theseDue: End of class tonight. Choose an advertisement. Analyze it, writing the answers to: • What is the product/service? • Who is the audience? Give as many details as you can ascertain. • How does the piece use pathos (emotion)? • Discuss the ethos of the piece. Group assignment. Deliverables: oral presentation by group. 1 pg analysis handed in

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