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Faster Is Better: Building an Experience Database November 2, 2009

Faster Is Better: Building an Experience Database November 2, 2009. Presenters. Christina R. Fritsch, J.D. Business Development Technology Consultant ClientsFirst Consulting 404-249-9914 CF@ClientsFirstConsulting.com. Presenters. Yolanda R. Cartusciello Director of Marketing

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Faster Is Better: Building an Experience Database November 2, 2009

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  1. Faster Is Better: Building an Experience DatabaseNovember 2, 2009

  2. Presenters Christina R. Fritsch, J.D. Business Development Technology Consultant ClientsFirst Consulting 404-249-9914 CF@ClientsFirstConsulting.com

  3. Presenters Yolanda R. Cartusciello Director of Marketing Debevoise & Plimpton LLP 212-909-6859 ycartusciello@debevoise.com

  4. Presenters Chris Kraft Senior Director, Product Management Hubbard One 312.873.6855 christopher.kraft@thomsonreuters.com

  5. Presenters Jennifer Klyse Principal Consultant LexisNexis InterAction (630) 288-2255 Jennifer.Klyse@lexisnexis.com

  6. Presenters Lisa M. Simon Chief Marketing Officer Brownstein Hyatt Farber Schreck, LLP 303-223-1375 lsimon@bhfs.com

  7. Presenters Monica F. Ulzheimer Business Manager Sutherland Asbill & Brennan LLP 404-407-5160 Monica.Ulzheimer@Sutherland.com

  8. Presenters Keith Wewe Director of Client Service and Growth Content Pilot LLC 972.479.9142 kwewe@contentpilot.net

  9. Why Build an Experience Database • Benefits of Having One • Benefits of Automation • Examples of Success

  10. Challenges • Roadblocks to Avoid • People and Process Issues • Keeping Data Current

  11. Client Case Studies Testimonials Press Releases Home Page Features (10s 100s) Challenges – Capturing Experience Time and Billing Records All Client Matter Numbers (100,000s) Profiled Experience in All Important Experience Experience Database (ED) (1000s - 10,000s) Representative Experience Selected from ED for use in proposals and web site Experience (100s -1000s) Featured Experience -

  12. Best Ways to Implement • Types of Data to Gather • Attorney Involvement • Firm Objectives

  13. Getting Attorneys to Participate • Firm Culture • Using Additional Resources • Collaboration

  14. Resources • Implementation Costs • Build vs. Buy • Staff and Attorney Time

  15. Recommendations • Start Small, Get Quick Wins • Executive and Attorney Buy-In • Do Your Homework • Communicate Successes • Manage Expectations

  16. Thank You / Q&A

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