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The Dynamic Environment of International Trade

The Dynamic Environment of International Trade. MBA 523 Chp . 2 with Duane Weaver. OUTLINE. 20 th -21 st Century – Marketer’s Global Perspective Balance of Payments Protectionism Easing Trade Restrictions International Monetary Fund (IMF) and World Bank Group (WBG)

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The Dynamic Environment of International Trade

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  1. The Dynamic Environment of International Trade MBA 523 Chp. 2 with Duane Weaver

  2. OUTLINE • 20th -21st Century – Marketer’s Global Perspective • Balance of Payments • Protectionism • Easing Trade Restrictions • International Monetary Fund (IMF) and World Bank Group (WBG) • Protests (global institutions)

  3. 20th -21st Century– Marketer’s Global Perspective – • What impact do marketing Decisions have on the ability to Globalize? • E.G.: Pringles and the U.S. market approach to advertise as a “potato chip” vs. U.K. VAT taxation on potato products? • Can you think of other examples from your country? • How has the global economy changed for marketers since 100 years ago?

  4. Balance of Payments • The ∆ between receipts and payments • An economic impact between countries that impacts our ability to market Globally? • HOW? • WHAT IMPACTS DOES THIS HAVE TO YOU AS MARKETER IN REGARDS TO : THE MARKETING MIX?

  5. Protectionism – WHY? • Infant industry? • Home market? • Keep money at home? • Capital accumulation incentives? • Maintain standards of living? • Conserve Natural Resources? • Industrialization? • Employment Rates Up? • National Defense? • Business Size? • Retaliation and Bargaining? Benefits?Risks? ?

  6. Protectionism Types Advantages and Disadvantagesto Marketers? • Trade Barriers • Tariffs • Quota and Import Licenses • Voluntary Export Restraints • Boycotts and Embargos • Monetary Barriers • Standards • Antidumping Penalties • Domestic Subsidies and Economic Stimuli

  7. EasingTradeRestrictions • GATT (agreement US +22) • WTO (institution – broader than GATT) • IMPACT? BENEFIT OR NOT FOR MARKETERS? HOW?

  8. International Monetary Fund (IMF)& World Bank Group (WBG) • IMF- ”Stabilization of foreign exchange rates and freely convertible currencies” • clean float • dirty float • SDRs (spec. drawing rights) • WBG- ”reduce poverty & improve. Std. of Living” Facilitatetrade Stimulatetrade

  9. Protests (global institutions) • Unintended Consequences of Globalization lead to REVOLT! • Environmental • Exploitation of Workers • Job losses domestically • Cultural erosion/extinction • Higher Energy Costs • Loss of Sovereignty As global Marketers How Could you use this Movement to your Advantage??….does it increase or decrease costs? Hmmmmm…..?!!!

  10. THANK YOU! • Thanks for your Time! • LET’S LOOK AT A CASE

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