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e-CRM

Pretension for E-CRM

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e-CRM

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Presentation Transcript

  1. The benefits of E-CRM include : 1- Improved customer relations, service and support. 2-Matching the customers' behavior with suitable offers. 3-Increased customer satisfaction and loyalty. 4-Greater efficiency and cost reduction. 5-Increased business revenue.

  2. Electronic Customer Relationship Management (E- CRM)  Electronic customer relationship management (E-CRM) is the application of Internet-based technologies such as emails, websites, chat rooms, forums and other channels to achieve CRM objectives. It is a well-structured and coordinated process of CRM that automates the processes in marketing, sales and customer service.

  3. What is E-CRM and its importance? Electronic customer relationship management (e-CRM) involves the integration of Web channels into the overall enterprise CRM strategy with the goal of driving consistency within all channels relative to sales, customer service and support (CSS) and marketing initiatives.

  4. How is CRM useful for a company? A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

  5. What are the benefits for salespeople of using an online CRM system? 1. Better customer service 2. Increased sales 3. Improved customer retention 4. Detailed analytics 5. Higher productivity and efficiency 6. Centralized database of information 7. Managed communications with prospective leads 8. Improved customer segmentation 9. Automated sales reports 10. More accurate sales forecasting 11. Streamlined internal communications

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