Download
pandora does not take from radio listening nearly all pandora users listen to radio n.
Skip this Video
Loading SlideShow in 5 Seconds..
Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio PowerPoint Presentation
Download Presentation
Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio

Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio

142 Vues Download Presentation
Télécharger la présentation

Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Pandora Does Not Take From Radio Listening – Nearly All Pandora Users Listen to Radio 5% only Pandora 95% listened to AM/FM in the past week Pandora users also spend more minutes/day listening to AM/FM radio Source: Scarborough Rel 1 2013 Aug 12-Mar 13, Adults 18+, Top 50 Metros weighted, “Internet sites/apps visited (mo), Pandora, Listened to Radio (wk) M-Du 6A-Mid” and “AVG Daily Time Spent with AM/FM Radio”.

  2. People use Pandora IN ADDITION to Radio, not IN PLACE OF Radio • Pandora users are listening to MORE broadcast radio, not less.   In fact, the research shows that they spend MORE time with AM/FM radio than non-Pandora listeners.   • Example:  In Los Angeles, Pandora users spend 115 minutes per day with AM/FM radio, while non-Pandora users spend 101 minutes per day with radio. • 95% of Pandora users tune into AM/FM radio each week.  This is a weighted average across the top 50 metros according to the latest local Scarborough six month survey. • Radio reaches over 90% of virtually every demo group -- and now we can add Pandora users to the list as well. Source: Scarborough Rel 1 2013 Aug 12-Mar 13, Adults 18+, Top 50 Metros weighted, “Internet sites/apps visited (mo), Pandora, Listened to Radio (wk) M-Du 6A-Mid” and “AVG Daily Time Spent with AM/FM Radio”.