Digital Marketing Audit vs. Website Audit
A Digital Marketing Audit is a comprehensive analysis of a company's online marketing strategies and tactics. It examines how effectively the business is leveraging digital channels to achieve its goals, and identifies areas for improvement. The audit can cover multiple areas such as social media, website performance, SEO, paid advertising, email marketing, and more. A website audit focuses specifically on a single website, analyzing pages, architecture, information architecture, navigation, UX, load speed, visual design and functionality. It ensures an easy, engaging user experience across th
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