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Sporting Events

Sporting Events. End Caps. Advertising. Inform Obama Biden Entertain E-Trade Random Mix Rav4 Entice Beef. Brand Advertising. Empire Carpet Luna Bounty. Informative Advertising. Truth Volvo. Comparative Advertising . AT&T vs. Verizon Mac vs. PC Coke vs. Pepsi.

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Sporting Events

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  1. Sporting Events

  2. End Caps

  3. Advertising • Inform • Obama • Biden • Entertain • E-Trade • Random Mix • Rav4 • Entice • Beef

  4. Brand Advertising • Empire Carpet • Luna • Bounty

  5. Informative Advertising • Truth • Volvo

  6. Comparative Advertising • AT&T vs. Verizon • Mac vs. PC • Coke vs. Pepsi

  7. Defensive Advertising • PC

  8. Persuasive Advertising • Brownies • Shamwow

  9. Deceptive Practices • Deceptive Ads • Deliberately designed to mislead you • Factually wrong statements • Illegal • Trimspa • Puffery/Subjective Claims • Innocent exaggeration • Descriptions try to increase a products appeal • Legal • Skittles • Papa Johns

  10. Benefits and Costs of Advertising BENEFITS • Consumers are made aware of new products. • Businesses are able to get their product out to mass audiences. COSTS • Advertising is another expense for businesses. • The cost is built into the price you pay for goods/services.

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