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How to Write Good Headlines

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How to Write Good Headlines. Using PowerPoint to get your ideas across. Headline Style. Use an Up Style* Or use a down style DON’T USE ALL CAPS Don’t Use Italics Use No More Than Two Type Faces Be Consistent Across Slides. Heads and Subhead Placement. Don’t Center Flush Left or Right

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How to Write Good Headlines

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  1. How to Write Good Headlines Using PowerPoint to get your ideas across

  2. Headline Style • Use an Up Style* • Or use a down style • DON’T USE ALL CAPS • Don’t Use Italics • Use No More Than Two Type Faces • Be Consistent Across Slides

  3. Heads and Subhead Placement • Don’t Center • Flush Left or Right • Don’t Use Big Chunks of Text

  4. Use Subject-Verb-Object Format Don’t End Lines Using -Preposition (to, in) -Adjective (good) -Article (a, the) Don’t hyphenate End Lines Using -Nouns -Verbs Example: -Team Wins Game -Book Wins Award -VU Named #1 -Prof Goes to Iran Wording Heads and Subheads

  5. Bad Examples Bad Headlines Annoy and Don’t Appeal to Savvy Readers

  6. More Bad Examples • Language In Everyday Life • Problems Pro- duce Solutions • Artist Designs Lovely New Building

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