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How to Write Magnetic Headlines

How to Write Magnetic Headlines. A B it A bout Me. Vice President Marketing (11 years) – Fulk Chiropractic (Kansas City) 12 Doctors Content Marketing, Advertising, Social Media Marketing Mother of two. The POWER of the Headline. Every Day 2 million blog posts

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How to Write Magnetic Headlines

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  1. How to Write Magnetic Headlines

  2. A Bit About Me • Vice President Marketing (11 years) – Fulk Chiropractic (Kansas City) • 12 Doctors • Content Marketing, Advertising, Social Media Marketing • Mother of two

  3. The POWER of the Headline • Every Day • 2 million blog posts • 294 billion emails • 400 million tweets • 8 out of 10 people read the headline, but only 2 out of 10 read the rest. • A good headline translates into $$$

  4. Write the Headline First • Your headline is the promise to the reader. It communicates the benefit you’ll deliver in exchange for their valuable time. • A Headline Must • Be USEFUL to the reader • Provide him with a sense of URGENCY • Convey that the main benefit is UNIQUE • Do all of this in an ULTRA-SPECIFIC way

  5. Do Keywords Matter? • The epic battle! • SEOers say keywords are the most important aspect of the blog post title. How else will you rank high? • Purist “write for humans” camp who ask, “What’s the point of search optimized post titles if not one reads or shares them?”

  6. What’s the Verdict? • Keywords matter. Good keyword research gives you a window into the mind of your target audience. • Don’t go after the most popular keywords. • Focus on the niche phrases. • More of them & less competition • THIS is perfect for writing for humans. Speaking the language of your audience attracts more readers, links, retweets and traffic.

  7. How to Write a Killer “How to” Post that Gets Attention • IT’S ALL ABOUT BENEFITS • People love tips and tricks that make their life better, easier and happier. • Be clear • Spell out the benefits • Content that focuses on benefits and the procedures (How to…) is more emotionally engaging.

  8. Famous “How To” Headlines Why they work How to Win Friends and Influence People • How to (Benefit 1) and (Benefit 2) • Seems simple • There’s a subtle relationship that suggests if you achieve the 1st, you automatically achieve the 2nd.

  9. Other Great Examples • How to Save Time and Get Things Done • How to Get a Better Job and Make More Money • How to Save Money and Retire Rich

  10. How to (Mundane Task) That (Rewarding Benefit) • The challenge: Extract the true benefits of learning how to do something. • Ask yourself: “What’s the true benefit of your tutorial?” Then figure out how to say it – Specifically. • How to Get a Mortgage That Saves You Money • How to Get a Mortgage that Cuts you Monthly Bill in Half • How to Get a Mortgage That Gets You in Your Dream Home While Saving you $937 a Month

  11. “List Posts” That Always Work • Do you Recognize the 7 Early Warning Signs of High Blood Pressure? • (People love a “heads up” on potential problems.) • 10 Ways to Beat the High Cost of Living • (A classic that would only flop if you don’t deliver) • Five Familiar Types of Headaches • Talk about the problems you know you’re readers are having

  12. List Posts that Always Work • How to Give Your Kids Extra Calcium – These 3 Delicious Ways • Mix the “How to” with the “List” • 5 Types of Homebuyers – Which Group are you In? • Set categories so readers can self-identify themselves. • Quizzes: Which Frozen Character are You?, etc.

  13. Headline Formulas That Work • Who Else Wants (Blank)? • Who Else Wants a Great WordPress Theme? • Who Else Wants a Higher Paying Job? • The Secret of (Blank) • The Secret of Getting Your Home Loan Approved • The Secret of The Chiropractic Adjustment

  14. Get Rid of (problem) Once and For All • Get Rid of That Carpet Stain Once and For All • Get Rid of That Lame Mullet Hairdo Once and For All • Here’s a Quick Way to (Solve a Problem) • Here’s a Quick Way to Get over a Cold • Here’s a Quick Way to Potty Train a 2 Year Old

  15. Five Guaranteed Ways To Get the Click • Pose a Provocative Question (Are You Ashamed of the Smells in Your House?) • Use the Word “You” (You Don’t Have to be a Geek to Make Money Online) 3.Make it Personal (Tell a personal story) • Add “The Little Extra Thing” (Do You Know What Triggers Your Headaches? This List Will Surprise You.) – BUT you must deliver on this…. • Read, Read, Read

  16. Every word in your headline should contribute to promising a benefit or provoking curiosity – or it should be axed.

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