Global Corporate Strategy of Active Swim Company (ASC)

1. GLOBAL CORPORATE STRATEGY TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

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3. KEY STAKEHOLDERS 1. ASC Shareholders 2. ASC Directors 3. General Managers 4. Assistant General Managers 5. Commissioner 6. Head Coaches 7. Assistance Coaches 8. Swimmers 9. Company Sponsors PREFACE Active Swim Company (ASC) is the swimming company that assists in providing training and teaching to the non-swimmers. Company mainly consists of 22 members but only 4 members constitute the board of directors. The General Manager of firm is having the charge for managing operational or day to day activities of organization. Company also possesses total 18 volunteers that provide teaching to the swimmers and customers. Beneath, there is the organizational chart of Active Swim Company that mainly summarizes the structure of company. Corporate structure consists of directors that maintain the rules and regulations within organization so that corporate governance must be ensured in the organization. Director supervises the general manager and head coaches to enable internal public relations so that they would render ethical and effective services to their customers and swimmers. The head coaches are liable for providing proper services to the swimmers. Hence, manager must maintain communication and relations with the coach so that they can come to know about the changing norms and regulations. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

4. TABLE OF CONTENTS KEY STAKEHOLDERS.................................................................................................................3 PREFACE........................................................................................................................................3 INTRODUCTION...........................................................................................................................5 ACTIVE SWIM COMPANY'S OBJECTIVES ..............................................................................5 ACTIVE SWIM COMPANY'S BUSINESS STRATEGY..............................................................6 ETHICAL ISSUES .........................................................................................................................7 TRANSPARENCY AND ACCOUNTABILITY.............................................................................8 SOCIAL AND ENVIRONMENTAL SUSTAINABILITY.............................................................8 FUTURE STRATEGIES.................................................................................................................8 CONCLUSION................................................................................................................................9 REFERENCES..............................................................................................................................10 TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

5. INTRODUCTION Active Swim Company mainly renders the services and sponsors to different swimming sports so that they can encourage the swim sports activities in Dubai and in other nearby destination (Tricker, 2015). Currently, company is operating their activities in Dubai, Abu Dhabi and Al Ain but reviewing its growth rate annually that is 20% annually. ASC plans to expand their activities in the nearby area that is Sharjah, Fujairah and Rak. The organization also focuses on providing the world’s best trainers so that they can render proper services to the swimmers. The swimming pools of company are well developed and they also provide different facilities are per the requirement of swimmers. In addition to this, company has also ensured that roads that are linked or connected with the swimming pools are lighted and secured all the times. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT & SCORE TOP GRADES CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com Corporate governance is defined as the mechanism and process through which the organization’s operations are directed and controlled to become successful in the external environment. However, the corporate governance also provides an effective structure and framework through which company can accomplish their stated objectives and balances different interests of their stakeholders like shareholders, management, customers, suppliers etc. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

6. ACTIVE SWIM COMPANY OBJECTIVES The objectives of ASC are to become a leading company of UAE, Dubai that recruits and sponsors the world's best swimmers and provide swimming lessons or teach the non-swimmers of UAE region (Filatotchev, Toms and Wright, 2006). Some objective of ASC is short term while other objectives are long term in nature. However, with the changing demands in sports environment, the company also revised their objective to sustain in the market. The different objectives of Active Swim Company are:  Growth: The main objective of ASC is to grow and expand their activities in different regions of UAE. For this, company will mainly concentrate on the personal and professional development of individuals in (De Andres and Vallelado, 2008). However, with the annual growth of 20%, all the shareholders focus on attaining the higher profit.  Commitment: Another objective of company is to provide the best experience to swimmers and individuals to whom ASC serves their services. The demand of swimming facilities is expected to rise with the rise in population of UAE. However, company will provide effective training to the swimmers who are willing to swim at low-priced market rates (Hillier, Grinblatt and Titman, 2011).  Safety and security: The main objective of business enterprise is to ensure proper security and safety of their stakeholders, employees, swimmers etc. while providing services (Corporate governance strategy, 2007). However, to enhance the security and safety of swimmers and their family members, manager of ASC will have to get engaged with the local police for their security and safety.  Corporate activities: Another objective of ASC is to perform different corporate activities to enhance their image in the target market of Dubai. Company gives certain percentage of their annual revenue for the development of society. The firm mainly provides a particular amount of their revenue to the disabled and needy people. Hence, the aim of ASC is to perform Corporate Social Responsibility (CSR) activities for the upliftment of society (Leblanc and Gillies, 2010). TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

7. ACTIVE SWIM COMPANY BUSINESS STRATEGY The business strategy will assist the firm in attaining success in the competitive environment while attaining the overall growth of organization (Solomon, 2007). The decision in ASC is being taken by all the shareholders through conducting meeting. However, the board of director is responsible for implementing and taking the corrective actions so that they can ensure smooth functioning of company's activities. However, the business strategy of Active Swim Company is to build or develop the proper swimming pools so that they can attract large number of swimmers within operating areas (Turner, 2014). The directors must constitute the team of experts and professional architects that will help in constructing different pools for distinct age group swimmers. However, the architects hired by company will design excellent swimming pools and that would be approved by the state authorities for enabling full safety of swimmers. Moreover, company would also hire different professionals from different countries to design the pool for Active Swim Company (Gourevitch and Shinn, 2005). However, for determining the success of Active Swim Company in UAE, the manager should also focus on the pricing of their services that they would render to its market customers and swimmers. The high price charging for services will discourage the customers to use their services while, the high prices for services will result in incurring losses. To overcome the problem, Active Swim Company will regularly analyse the market and set the suitable rates for their services (Agrawal and Chadha, 2005). ETHICAL ISSUES The different ethical issues that Active Swim Company attempt to address are corruption, equity, trust, clarity and sincerity. Moral principles are those that primarily influence the success of business in the competitive environment as well as it will also result in raising the minimum issues (Dyck, Volchkova and Zingales, 2008). For addressing the ethical issues, company has separate departments that deal with the issues and problems that arise in the firm. The director also focuses on proper guidelines and rules that help in treating all the stakeholders ethically so that they would render effective swim services to different swimmers and customers (Filatotchev and et.al., 2007). The proper guidelines ensure: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

8.  Providing accurate and timely data about company’s performance and business potentiality so that different shareholders can be informed about their investment decisions.  Best attempt to raise the financial condition of their different shareholders. Company mainly desires to attain higher profits and revenue by maintaining fairness and sincerity in ASC (Ayuso and Argandona, 2007). Many companies charge high expenses from the swimmers and customers so that they would maximize the profitability of company. On the contrary, it increases the profits of company but it also devalues the image of firm in the market. For enabling the ethical practices within ASC, the director must ensure different internal governance mechanism that will help in controlling the operations through policies and guidelines and also support the firm in attaining goals and objectives (Galbreath, 2006). The internal governance mechanism includes: THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT & SCORE TOP GRADES CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com  Supervisory board: The supervisory board has being formed within organization. It is a two-tier board that supervises the activities of management regarding implementing the corporate governance strategy. However, it also plays an advisory role for the management personnel (Corporate Governance System, 2015).  Board of directors: They are the one that represents the organization and they are also responsible for monitoring the strategic decisions which are taken by the top-level executives. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

9. TRANSPARENCY AND ACCOUNTABILITY There are mainly two principles that will support Active Swim Company in overcoming the issues and problems that often arises in the firm (Young and et.al., 2008). The two principles are transparency and accountability. Through having transparency in the organizational policies, strategies and activities of the firm, it should maintain an effective relationship with the swimmers and customers. However, it is essential to conduct the activity in an open manner so that ASC would overcome any unethical practices that are occurring in the organization (Corporate Governance Value beyond compliance, 2011). Another aspect of avoiding ethical issues include that all the stakeholders existing in company should be aware about their duties and reporting relationship, that is, to whom they have to report. The accountability shows that assistant coaches will be accountable to report the senior executive or their head coaches. However, in Active Swim Company, directors and their executives are accountable for taking decisions and for maintaining internal public relations so that head coaches would render quality services to the customers and swimmers (Johnson and et.al., 2013). SOCIAL AND ENVIRONMENTAL SUSTAINABILITY In the present era, all companies are focusing more on developing their surroundings in terms of sustaining in the environment. For this, company must ensure to perform their daily activities as per the legal and social expectations (Brav and et.al., 2008). Another key principle of Active Swim Company is to ensure environmental sustainability. However, the government has taken several initiatives that enforced several legislations and acts to safeguard the environment in which company operates their business activities. Moreover, it is also required by the firm to invest certain amount of their generated revenue in the development of society. For preserving the environment, company will engage in planting trees in the surrounding area. However, company through partnering with different environmental organizations, take many to preserve the environment (Filatotchev, Lien and Piesse, 2005). FUTURE STRATEGIES Currently, Active Swim Company is having presence in Dubai, Abu Dhabi and Al Ain. However, the firm is planning to expand their activities in different regions of UAE that is Rak, TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

10. Sharjah and Fujairah in the future (Filatotchev, Toms and Wright, 2006). To achieve this objective, organization will concentrate on different strategies like:  Financial Credit: For expanding the businesses in new areas that is Rak, Sharjah and Fujairah, company requires a huge amount of investment and capital so that they would successfully get established in different regions. However, company is growing by 20% annually but currently; it is not able to sustain the expansion projects. As a result, Active Swim Company would have to take financial credits from bank to recover their investment shortfall (Hillier, Grinblatt and Titman, 2011).  New Venture: Another future strategy to accomplish the objective is establishing new venture of company. Active Swim Company's core business is to provide swimming activities and learning to different swimmers and customers. Diversifying business activities will assist in generating the revenue for firm (Corporate governance strategy, 2007). TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

11. CONCLUSION From the report, it is concluded that the future of Active Swim Company is bright as the firm’s profit is rising steadily in every next year. However, the report has also concluded that the business strategy for organization will help them in attaining higher profits and in expanding their business activities in new areas. In addition to this, the report has also come to know about the ethical issues that arise along with the ways to overcome them. The two aspects that defeat the ethical issues include transparency and accountability. Lastly, the report has also concentrated on the future strategies that will support the firm in expanding their business activities. THIS IS A SAMPLE ASSIGNMENT BUY QUALITY ASSIGNMENT & SCORE TOP GRADES CONTACT US NOW: TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

12. REFERENCES Books Gourevitch, P. A. and Shinn, J., 2005. Political power and corporate control: The new global politics of corporate governance. Princeton University Press. Hillier, D., Grinblatt, M. and Titman, S., 2011. Financial markets and corporate strategy. McGraw-Hill. Johnson, G. and et.al., 2013. Exploring strategy: text and cases. Pearson. Leblanc, R. and Gillies, J., 2010. Inside the boardroom: How boards really work and the coming revolution in corporate governance. John Wiley and Sons. Solomon, J., 2007. Corporate governance and accountability. John Wiley and Sons. Tricker, R. I., 2015. Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Turner, J. R., 2014. The handbook of project-based management. McGraw-hill. Journals Agrawal, A. and Chadha, S., 2005. Corporate governance and accounting scandals. Journal of law and economics. 48(2). pp. 371-406. Brav, A. and et.al., 2008. Hedge fund activism, corporate governance, and firm performance. The Journal of Finance. 63(4). pp. 1729-1775. De Andres, P. and Vallelado, E. 2008. Corporate governance in banking: The role of the board of directors. Journal of banking and finance. 32(12). pp. 2570-2580. Dyck, A., Volchkova, N. and Zingales, L., 2008. The corporate governance role of the media: Evidence from Russia. The Journal of Finance. 63(3). pp. 1093-1135. Filatotchev, I. and et.al., 2007. FDI by firms from newly industrialised economies in emerging markets: corporate governance, entry mode and location. Journal of International Business Studies. 38(4). pp. 556-572. Filatotchev, I., Lien, Y. C. and Piesse, J., 2005. Corporate governance and performance in publicly listed, family-controlled firms: Evidence from Taiwan. Asia Pacific Journal of Management. 22(3). pp. 257-283. Filatotchev, I., Toms, S. and Wright, M., 2006. The firm's strategic dynamics and corporate governance life-cycle. International Journal of Managerial Finance. 2(4). pp. 256-279. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA

13. Galbreath, J., 2006. Corporate social responsibility strategy: strategic options, global considerations. Corporate Governance: The international journal of business in society. 6(2). pp. 175-187. Young, M. N. and et.al., 2008. Corporate governance in emerging economies: A review of the principal–principal perspective. Journal of management studies. 45(1). pp. 196-220. Online Ayuso, S. and Argandona, A., 2007. Responsible Corporate Governance: Towards a Stakeholder board of directors. [Pdf]. Available through: <http://www.iese.edu/research/pdfs/DI- 0701-E.pdf>. [Accessed on 2nd September 2015]. Corporate governance strategy. 2007. [Online]. Available through: <http://www.afdb.org/fileadmin/uploads/afdb/Documents/Generic-Documents/003_CG %20STRAT.CLEAN.REVSJ-MB.PDF>. [Accessed on 2nd September 2014]. Corporate Governance System. 2015. [Online]. Available through: <http://www.iberdrola.com/webibd/gc/prod/en/doc/gobierno_corporativo.pdf>. [Accessed on 2nd September 2015]. Corporate Governance Value beyond compliance. 2011. [Online]. Available through: <http://www.kpmg.com/IN/en/IssuesAndInsights/ThoughtLeadership/KPMG- CII_Corporate_Governance_publication.pdf>. [Accessed on 2nd September 2015]. TOLL-FREE NO: +61 879057034 EMAIL: help@assignmentprime.com WHATSAPP NO: +61 450461655 WEBSITE: www.assignmentprime.com ONLINE ASSIGNMENT HELP SERVICES IN AUSTRALIA