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Privacy Policy Issues & Pages

Privacy Policy Issues & Pages. Erika Moore. Overview. Why are privacy policies important? Privacy Organizations What should a privacy policy include? Examples References. Why are privacy policies important?. Trust Credit card information Personal data: name, address, etc Email

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Privacy Policy Issues & Pages

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  1. Privacy Policy Issues & Pages Erika Moore

  2. Overview • Why are privacy policies important? • Privacy Organizations • What should a privacy policy include? • Examples • References Erika Moore

  3. Why are privacy policies important? • Trust • Credit card information • Personal data: name, address, etc • Email • Legal Issues Erika Moore

  4. Trust: Email • “Don't assume that people will sign up for a newsletter just because it's free. You have to tell them, right there, what they will get and how frequently it will hit their mailboxes. Also, you must provide an explicit privacy statement or an opt-in checkbox right next to the entry field. Otherwise, you have little hope of collecting email addresses other than mickey@mouse.com.” • Jakob Nielsen, www.useit.com/alertbox/20021223.html Erika Moore

  5. Email: Good & Bad Examples • www.cheskin.com/p/ar.asp?mlid=7&arid=40&art=0 Erika Moore

  6. Privacy Organization: TRUSTe • Nonprofit organization that certifies and monitors web site privacy and email policies, monitors practices, and resolves consumer privacy problems. • Model privacy policy available at www.truste.org/about/materials_and_reports.php • www.truste.org Erika Moore

  7. Privacy Organization: BBBonline • The BBBOnLine Privacy Program awards the privacy seal to businesses that have proven to meet the high standards set in the program requirements, including; • posting of an online privacy notice meeting rigorous privacy principles • completion of a comprehensive privacy assessment • monitoring and review by a trusted organization, and • participation in the programs consumer dispute resolution system. • Provides requirements at www.bbbonline.org/privacy/threshold.asp Erika Moore

  8. What should a Privacy Policy include? • Fair Information Practices • Notice • Choice • Access • Security • Redress Erika Moore

  9. What else? • Thorough • Plain language • Accessible/Findable • Appropriate length • Prioritize • Up to date • Contact information Erika Moore

  10. Example: privacy.yahoo.com/ • Information Collection & Use • General • Children • Information Sharing & Disclosure • Cookies • Your Ability to Edit and Delete Your Account Information and Preferences • General • Children • Confidentiality & Security • Changes to this Privacy Policy • Questions & Suggestions Erika Moore

  11. Example: www.google.com/privacy.html • Data Collection • Cookies • Information Sharing • Information Security • Updating your Information • Links • Changes to this Policy Erika Moore

  12. References • Nielsen, J. Alertbox. (Multiple issues). http://www.useit.com/alertbox/ • Riegelsberger,J. & Sasse, M.A. (2000). Trust me, I’m a .com. www.cs.ucl.ac.uk/staff/A.Sasse/trustme.htm • TRUSTe. (2004). Your Online Privacy Policy: An informational paper about drafting your first privacy statement or improving your existing one. www.truste.org/pdf/WriteAGreatPrivacyPolicy.pdf Erika Moore

  13. Thank You! • Any Questions? Erika Moore

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