Reasons for not purchasing organic

1. Reasons for not purchasingorganic I am going to present a number of options. In each case, please state whether this is, or isn’t a reason for not buying organic products or for never having bought an organic product? Population: «has not bought an organic product in the last 4 weeks or has not never bought organic» = 606 2008 p=621 2007 p=604 2006 p=603 2005 p=569 2004 p=573 Thosewho have neverboughtorganicproducts : 77% For thosewho have not bought an organicproduct in the last 4 weeks : 84% 75% 74% 78% 78% 77% 68% 69% 65% 62% 59% 31% 34% m 41% k 30% 35% 22% 23% 22% k 17% / 22% 21% m 28% 32% k 26% 25% 20% / / / 14% 14%m 19% 24% 20% 16% 18% m 23% k 11% / 19% 21% 18% 12% 13% m km Significant evolution year to year

2. Perception of organicproducts I am going to read a number of sentences about organic products. Please say if you totally agree, partially agree, partially disagree, or totally disagree with each sentence. Positive sub-totals Population 2009 : 1015 2009 2008 2007 2006 2005 2004 90% 90% k 87% 85% 85% 84% 89% 89% 87% k 84% 87% 84% 81% 84% 82% 82% k 78% 79% k m 74% 75% 73% 71% 67% 69% 69% k 64% 62% / / / m 61% 64% 61% 59% 62% 61% kmSignificant change year to year

3. Perceptions of organicproducts: discriminatorycriteria Perception of organicproducts More natural because farmed without chemicals (90%) Consumers: 97% Helps preserve the environment (89%) Consumers: 97 % Educated, non-managerial : 95% Greater Paris : 93% Better for health (81%) Consumers: 95 % Educated, non-managerial : 89% Nutritional value better preserved (74%) Consumers: 89% Greater Paris: 85% Requires more labour for production (69%) Consumers: 75% Greater Paris: 76% Better tasting (61%) Consumers: 84% Population over-represented

4. Reasons for consumingorganicproducts We are going to discuss the reasons for which you consume organic products. I am going to suggest reasons that have been given for consuming organic products, in each case, please let me know if this reason would motivate you? Population “consumer and buyer of organic products” : 356 2007 b=338 2006 b=349 2005 b=442 2004 b=395 2008 b=365 96% 94% 94% 92% 94% k 90% k 83% 84% 85% 86% 92% 93% 91% 92% 89% 91% 90% 91% 92% 92% k 62% k 50% 62% 74% 72% 72% 66% 74% km Significant change year to year

5. Incentives to increaseconsumption Here is a list of elements which could encourage you to consume more organic products. For each, please state whether or not they would encourage you to consume more organic products? Population “consumer and buyer of organic products”: 356 2008 p=365 2007 p=338 2006 p=349 2005 p=442 2004 p=395 96% 96%k 92% 90% 86% 78% 76% 79%m 85%k 79% 76% 71% 68%m 80% 75% m 72% 69% 75%m 84%k 76% 60% 55% 60%m 83%k 77% 63% 65% 70%m 77% 75% 63% 57% 58%m 80%k 73% km Significant change from year to year

6. Incentives to increaseconsumption: discriminatorycriteria Incentives to increasingconsumption Products more freely available in local stores (79%) Employees : 92% Greater Paris: 88% Better information (62%) Employees: 76% Greater Paris : 72% Better quality (62%) Greater Paris : 77% More clearly identifiable as organic (61%) Employees: 75% Greater Paris : 72% Better taste (57%) Greater Paris: 71% Population over represented 7