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Enhance your text's readability and clarity with our comprehensive editing process. Analyze context, purpose, and audience to achieve optimal document usability. Establish clear editing objectives and review outcomes to ensure effective communication. Consider vocabulary, sentence structure, and organization to create engaging and coherent content. Our editing services prioritize enhancing comprehension and reducing cognitive load for readers.
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Purpose • Improve writing and design • Improve a text’s readability and comprehensibility • Achieve improved outcomes of a document’s use
Process • Analyze Context • Purpose • Readers • Uses
Process • Evaluate Document • Content • Organization • Style • Illustrations/figures • Accessibility/Usability • Reuse/repurposing
Process • Establish Editing objectives (goals) • What is the goal? • What is the scope • What is your role • Review plans with writer/others • Complete editing • Copy edit (again) • Evaluate Outcome (goals) • Review with others
Style • Write (persona and tone) • Reader (expectations and comprehension) • No set guidelines • Common sense • Meaning • Reader expectation • Reader experience
Style • Considerations • Vocabulary • Sentence length and structure • Locate the main idea—put in the structural core • Locate subordinate ideas in subordinate clauses • Make parallel items parallel in structure
Style • Considerations • Sentence arrangement • Place Subject and Verb near the beginning of sentence • Connect sentences and ideas—”end focus” and “cohesion” (p. 258) • Sentence length and energy • Avoid monotony, create interest • Increase comprehensibility, reduce cognitive load
Style • Considerations • Use “active” sentences when appropriate • People as agents • Active, strong verbs • Use positive constructions • Make sure necessary negatives are clear • Use fair, unbiased language
Content Organization • Follow existing document structures • Elaborated (rules) • Custom (reader expectations) • Anticipate reader needs and questions • Arrange from general to specific, familiar to new (given-new structure) • Match structure to meaning (time, space, etc.)
Content Organization • Group related material • Use parallel structure (sections, chapters) • In the text • In headings • In arrangement • In tables, illustrations