Leveraging HubSpot Enterprise to Grow Your Agency Landing Page A/B Testing Examples Peter Caputa Date: 12-14-2011
Agenda • Advanced Landing Page Review • Example A/B Test • ABTests.com • Your AB Tests • Getting Help & What’s Next
Previous Session http://www.hubspot.tv/hubspot-partners/bid/105746/HubSpot-Enterprise-Training-Advanced-Landing-Pages
Value of Advanced Landing Pages • Unlimited A/B Testing • Landing pages run on your subdomain • Extremely affordable method to A/B testing • Allows marketers to avoid the typical technical issues with java script A/B testing • Landing pages up and running quickly w/ no IT involvement required: • No designer needed, template system saves valuable time • Import tool allows a “1 click import” of your look and feel • Detailed landing page reporting • Determine right offers/landing pages for different traffic sources • Quickly enable and disable landing page variations to maximize click through rate.
Demo Page Was Stuck @ 10% Conversion (Graph and Data from HubSpot’s “”Analyze Your Landing Page” App)
ABTests.com Upload Your Own Examples at ABTests.com
Homework • Launch an A/B Test • Share it on ABTest.com • We’ll Share it in Social Media
Use the Forums • We’ll post updates and to-do’s. • You should respond when you do something, or when you get stuck. • If you have product setup questions, call support. 888 HubSpot