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Leveraging HubSpot Enterprise to Grow Your Agency

Leveraging HubSpot Enterprise to Grow Your Agency

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Leveraging HubSpot Enterprise to Grow Your Agency

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Presentation Transcript

  1. Leveraging HubSpot Enterprise to Grow Your Agency Landing Page A/B Testing Examples Peter Caputa Date: 12-14-2011

  2. Agenda • Advanced Landing Page Review • Example A/B Test • ABTests.com • Your AB Tests • Getting Help & What’s Next

  3. Advanced landing Pages Review

  4. Previous Session http://www.hubspot.tv/hubspot-partners/bid/105746/HubSpot-Enterprise-Training-Advanced-Landing-Pages

  5. Value of Advanced Landing Pages • Unlimited A/B Testing • Landing pages run on your subdomain • Extremely affordable method to A/B testing • Allows marketers to avoid the typical technical issues with java script A/B testing • Landing pages up and running quickly w/ no IT involvement required: • No designer needed, template system saves valuable time • Import tool allows a “1 click import” of your look and feel • Detailed landing page reporting • Determine right offers/landing pages for different traffic sources • Quickly enable and disable landing page variations to maximize click through rate.

  6. Example A/B Test

  7. Demo Page Was Stuck @ 10% Conversion (Graph and Data from HubSpot’s “”Analyze Your Landing Page” App)

  8. Old Demo Page

  9. Theory: Karen Rubin to the Rescue!

  10. Variation C

  11. Variation D

  12. Variation E

  13. Variation F

  14. The Results

  15. More A/B Tests

  16. ABTests.com Upload Your Own Examples at ABTests.com

  17. Your Homework

  18. Homework • Launch an A/B Test • Share it on ABTest.com • We’ll Share it in Social Media

  19. QUESTIONS?

  20. Use the Forums • We’ll post updates and to-do’s. • You should respond when you do something, or when you get stuck. • If you have product setup questions, call support. 888 HubSpot

  21. See You Next Wednesday