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Innovative Funding Strategies for Sustainable Growth in Norway's Travel Industry

Learn how Norway Convention Bureau successfully raised additional funding through strategic sponsorships, leading to increased revenue and collaboration among industry members. Explore the case study involving Avinor airport authority and the positive outcomes achieved. Discover new ways to fund your projects and drive growth in the travel sector!

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Innovative Funding Strategies for Sustainable Growth in Norway's Travel Industry

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  1. CVB Funding New ways of raising money Bente Bratland Holm Norway Convention Bureau

  2. Norway Convention Bureau • 21 members ( destinations, hotel chains, venues, airline) • No official funding from the government • Staff: 3 persons • Original budget from membership: 525 000 € • New budget after finding new sponsorship: 837 500 €

  3. Case: We need more funding! • Airport authority in Norway = Avinor • Makes a lot of money on tax when flights are arriving the country • Growth of low cost airlines - good business for Avinor! • Avinor wanted to re-invest some of the money in the travel industry

  4. Sent out tender to the travel industry for a 3 year cooperation project • We had to sell them a message of money • We need 375 000 euro • Target 50 000 new passengers • Avinor makes 15.6 euro per passenger in tax = 781 250 € to Avinor.

  5. Results and positive spin offs • 2007: 42 000 new passengers • 2008: 40 000 new passengers • Avinor - positive image in the industry • The project has created a strong cooperation among our members • Invest together in: - advertising - fam trips - campaigns - etc. ””Light show” - by mother nature

  6. Thank you for the attention -NCB and partners

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