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PA Dutch CVB Board Meeting February 12, 2009

PA Dutch CVB Board Meeting February 12, 2009. Presenters Marketing & Convention Sales : Chris Experiential Tourism : Janet Social Media : Sarah. City Tourism Products. Assisting the City with branding strategies as well as marketing and advertising

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PA Dutch CVB Board Meeting February 12, 2009

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  1. PA Dutch CVB Board Meeting February 12, 2009

  2. Presenters Marketing & Convention Sales: Chris Experiential Tourism: Janet Social Media: Sarah

  3. City Tourism Products • Assisting the City with branding strategies as well as marketing and advertising • Helping the city to present one cohesive look to the guest • Active in JSID/DID and with retailers/restaurants to enhance night life offerings • Opening the Lancaster Visitors Center in 4/09

  4. County’s Rich Culture • 2009 MOGG completed exhibiting the county’s culture • Current promotion with lodging and traditional food experiences in the 1st and 2nd quarter • Continuing to ensure that our heritage and traditions are correctly positioned in addition to new initiatives

  5. Meeting and Convention Destination • Organized board committee which will meet for the first time on 2/13: Tim Lease to chair this committee • Moving forward aggressively to position us as a meeting and convention destination by increased show attendance and direct sales calls • Supported announcement of WV Doubletree addition to that property • Move toward positioning Lancaster as a “must do” meeting destination

  6. New Tourism Products • Board committee organized and first meeting conducted on 2/11/09: Chuck Simmons tapped as chair • Short- and long-term goals proposed and identified • Committee to formulate a timeline for staff implementation

  7. Niche Marketing • Launching a “Nothing as Close Comes Close” campaign for 2009 • Themes are value, closeness and the uniqueness of the destination • Using testimonial radio and TV to ask real guests: “What do you like about Lancaster County” • Spots will be directed at niche markets as well as attractions • We will produce (3) :60 radio spots and a minimum of (3) :30 TV spots

  8. Advertising/Media • Acting as the media agency for Hershey/Harrisburg and Franklin County CVBs • Co-op dollars have increased in 2008 to $145,000 confirmed with additional interest • Will be placing radio for DCR (regional) at $250,000 • Will be integrating the web more effectively

  9. Meeting and Convention Sales

  10. In Addition to Meeting Strategic Objectives

  11. Experiential Tourism Action Plan

  12. Group Market • Create industry awareness • Prepare experiential sell sheet • Post experiential program info to www.PaDutchCountry.com • Survey participating members • Grow experiential inventory • Coordinate FAM tour of boomers as a focus group

  13. Leisure Market Survey members to identify all existing experiential product Develop and promote themed itineraries and trails Continue to grow new and existing experiential product Partner with Lancaster County Planning Commission

  14. …Leisure Market • Survey members to identify all existing experiential product • Currently promoting 19 group-oriented

  15. …Leisure Market • Develop and promote themed itineraries and trails • New site to be framed around the visitor experience • Post to padutchcountry.com • Aggressive media relations and social media efforts • Incorporate in advertising efforts

  16. …Leisure Market • Continue to grow new and existing experiential product • Survey participating members about successes and challenges • Survey visitors to determine their satisfaction with property offerings, • Highlight individual properties’ experiential product at Member Briefings and via IdeaLink

  17. …Leisure Market • Partner with Lancaster County Planning Commission • Identify and promote authentic heritage product that has experiential component

  18. Customer Service • Multiple free training opportunities • IdeaLink articles, with experiential kicker Quality • Code of Ethics Task Force • IdeaLink articles, with experiential kicker

  19. PA Dutch CVB Social Media

  20. What is Social Media & How does it benefit us? • Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other • We get users to share insights & experience • It ties in with our marketing plan • We are able to directly respond to people’s questions/comments

  21. Pitfalls to avoid: Content should NOT be similar to old style brochures, press releases, etc. Content should be “real,” your readers will know if your content is exclusively written by the PR department Do NOT use the hard sell, use soft sell

  22. Things to make sure to do: Be Proactive Listen, Listen, Listen Bring the conversation closer

  23. Twitter

  24. Facebook People can write on the wall to ask questions, or answer other’s questions

  25. OUR BLOGA LITTLE BIT OF LANCASTER COUNTY. NO MATTER WHERE YOU ARE.

  26. YouTube.com

  27. Flickr.com

  28. PA Dutch CVB Board Meeting February 12, 2009

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