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COMPETITION

COMPETITION. What’s New for Ford?. Redesigned for 2009 Standard 4.6L 2-valve V8 7 trim levels Standard trailer sway control 6” longer SuperCrew. 2008 Ford F-250 Super Duty. What’s New for Dodge?. Redesigned for 2009 Coil spring rear suspension More powerful 5.7L Hemi engine

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COMPETITION

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  1. COMPETITION

  2. What’s New for Ford? • Redesigned for 2009 • Standard 4.6L 2-valve V8 • 7 trim levels • Standard trailer sway control • 6” longer SuperCrew 2008 Ford F-250 Super Duty

  3. What’s New for Dodge? • Redesigned for 2009 • Coil spring rear suspension • More powerful 5.7L Hemi engine • Better interior fit and finish • Crew Cab replaces Mega Cab 2009 Dodge Ram 1500

  4. What’s New for Chevrolet/GMC? • Minor changes for 2009 • Available 6.2L V8 • Available 6-speed auto trans • Stability Control standard with V8 • “XFE” Extra Fuel Economy package 2009 Chevrolet Silverado

  5. Competitive Comparison Activity • Work in teams to analyze one competitor • Identify three key selling points of the competitor • Identify how to address each competitive selling point by emphasizing Tundra’s advantages

  6. Resources

  7. What is new with the competition? What about the Dodge HEMI—is that the most powerful engine available? What's the best truck for me? Customer Questions

  8. Action Planning

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