Table of contents Introduction Target group Creative Process Assembling Production Final Product
Introduction • We sell our ideas • Be technology advanced because we are in Korea • Wrong way: • we thought about the product and not the problem!!
Think of a needto cover • Toothbrushing in Korean society • Real life observation: • left toothpaste onthe sink • Problem: • inconvenience, • lots of stuff to drag along, • easy to forget one of these objects, • takes up a lot of room...
Inspiration whydon’t we combineall the functions in ONEdevice?
Target group • B2C: • travellers • people on the go • vending machines • convenience stores • B2B: • hotel industry;
The creative process Brainstorming
First Idea • Toothbrush with build-in toothpaste • Plastic bag with enough toothpaste for 1 month • Adjustment: • Refillable bags for 2 weeks use Marta Alexandra Vilde Yikhai Tom
Improved Idea Smaller amount of paste inside No longer refillable Tooth paste for 9 times use Floss on the tip
Critical thinking • Come up with an effective closing mechanism • Add more elements • Disposable toothbrush: • should minimize waste
Adjustments Closing mechanism
Adjustments Re-designed build-in toothpaste and pushing mechanism
Adding elements Tongue brush Foil "mirror“
Environment Toothbrush out of granulate of recycled paper material
Assembling Production Modular Design
Any Questions? Thank you