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Introducing our groundbreaking disposable toothbrush designed for the modern lifestyle. Combining a toothbrush and built-in toothpaste, our product caters to travelers and busy individuals. Observations of daily habits revealed the need for convenience and space-saving solutions in oral care. With a smaller amount of toothpaste for nine uses and an integrated floss, our design aims to minimize waste while maximizing functionality. Thoughtfully crafted from recycled materials, this toothbrush sets the standard for sustainable personal care.
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Table of contents Introduction Target group Creative Process Assembling Production Final Product
Introduction • We sell our ideas • Be technology advanced because we are in Korea • Wrong way: • we thought about the product and not the problem!!
Think of a needto cover • Toothbrushing in Korean society • Real life observation: • left toothpaste onthe sink • Problem: • inconvenience, • lots of stuff to drag along, • easy to forget one of these objects, • takes up a lot of room...
Inspiration whydon’t we combineall the functions in ONEdevice?
Target group • B2C: • travellers • people on the go • vending machines • convenience stores • B2B: • hotel industry;
The creative process Brainstorming
First Idea • Toothbrush with build-in toothpaste • Plastic bag with enough toothpaste for 1 month • Adjustment: • Refillable bags for 2 weeks use Marta Alexandra Vilde Yikhai Tom
Improved Idea Smaller amount of paste inside No longer refillable Tooth paste for 9 times use Floss on the tip
Critical thinking • Come up with an effective closing mechanism • Add more elements • Disposable toothbrush: • should minimize waste
Adjustments Closing mechanism
Adjustments Re-designed build-in toothpaste and pushing mechanism
Adding elements Tongue brush Foil "mirror“
Environment Toothbrush out of granulate of recycled paper material
Assembling Production Modular Design
Any Questions? Thank you